#BD1E66
Closest named color: Ruby (#CA0147). oklch(52.9% 0.197 0.3), rgb(189, 30, 102).
Aa
White text reads best on this color (5.92:1).
About this color
#BD1E66 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.197 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Ruby (#CA0147), ΔE 0.050 away. White text reads best on it, at 5.92:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.197) |
| Temperature | warm |
| Nearest name | Ruby (#CA0147) |
| Black text | 3.54:1 |
| White text | 5.92:1 |
Values
| HEX | #BD1E66 |
| RGB | rgb(189, 30, 102) |
| HSL | hsl(333, 73%, 43%) |
| OKLCH | oklch(52.9% 0.197 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1E66 | 5.92:1 | AA | Lc -83.2 | Fine for body text |
| Black text on #BD1E66 | 3.54:1 | AA large text | Lc 26.1 | Dividers and decoration only |
| #BD1E66 text on white | 5.92:1 | AA | Lc 77.9 | Fine for body text |
| #BD1E66 text on black | 3.54:1 | AA large text | Lc -23.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F6CCD7
oklch(88.4% 0.049 0.6)
-
Step 300
300
#F1A9BE
oklch(80.9% 0.088 0.2)
-
Step 400
400
#E6789C
oklch(70.7% 0.141 0.5)
-
Step 500
500
#DC4F84
oklch(63.2% 0.181 0.5)
-
Step 600
600 (this color)
#BD1E66
oklch(52.9% 0.197 0.3)
-
Step 700
700
#AB1A5C
oklch(49.1% 0.183 0.2)
-
Step 800
800
#8B1A4B
oklch(42.7% 0.152 0.3)
-
Step 900
900
#701E3F
oklch(37.7% 0.118 360)
-
Step 950
950
#421325
oklch(27% 0.075 359.7)
#BD1E66 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #485168 | 0.222 |
| Deuteranopia (no green cones) | #726F62 | 0.200 |
| Tritanopia (no blue cones) | #CE0040 | 0.062 |
| Achromatopsia (no color) | #646464 | 0.199 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1E66
#BD1E66
oklch(52.9% 0.197 0.3)
- #007D6E
#007D6E
oklch(52.9% 0.096 180.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1E66, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Ruby #CA0147 ΔE 0.050
- Raspberry #B00149 ΔE 0.051
- Medium Violet Red #C71585 ΔE 0.052
- Dark Hot Pink #D90166 ΔE 0.054
- Rose Red #BE013C ΔE 0.058
- Dark Pink #CB416B ΔE 0.061
- Lipstick #D5174E ΔE 0.061
- Violet Red #A50055 ΔE 0.062
Use #BD1E66 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.