#BD1E39
Closest named color: Lipstick Red (#C0022F). oklch(51.8% 0.191 19.2), rgb(189, 30, 57).
Aa
White text reads best on this color (6.16:1).
About this color
#BD1E39 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.191 and its hue 19°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.016 away. White text reads best on it, at 6.16:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.191) |
| Temperature | warm |
| Nearest name | Lipstick Red (#C0022F) |
| Black text | 3.40:1 |
| White text | 6.16:1 |
Values
| HEX | #BD1E39 |
| RGB | rgb(189, 30, 57) |
| HSL | hsl(350, 73%, 43%) |
| OKLCH | oklch(51.8% 0.191 19.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1E39 | 6.16:1 | AA | Lc -84.2 | Fine for body text |
| Black text on #BD1E39 | 3.40:1 | AA large text | Lc 25.1 | Dividers and decoration only |
| #BD1E39 text on white | 6.16:1 | AA | Lc 78.9 | Fine for body text |
| #BD1E39 text on black | 3.40:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FBE3E3
oklch(93.5% 0.026 17.6)
-
Step 200
200
#F9CCCC
oklch(88.4% 0.051 18.2)
-
Step 300
300
#F7A9A9
oklch(81% 0.092 19.3)
-
Step 400
400
#EE777B
oklch(70.7% 0.147 19.5)
-
Step 500
500
#E54C5A
oklch(63.2% 0.188 19.2)
-
Step 600
600
#D02240
oklch(55.6% 0.205 19.1)
-
Step 700
700 (this color)
#BD1E39
oklch(51.8% 0.191 19.2)
-
Step 800
800
#92142A
oklch(42.8% 0.158 19.1)
-
Step 900
900
#751B26
oklch(37.6% 0.123 19)
-
Step 950
950
#451216
oklch(27% 0.078 19.6)
#BD1E39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514C39 | 0.212 |
| Deuteranopia (no green cones) | #786D34 | 0.193 |
| Tritanopia (no blue cones) | #D0002B | 0.039 |
| Achromatopsia (no color) | #616161 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1E39
#BD1E39
oklch(51.8% 0.191 19.2)
- #00777C
#00777C
oklch(51.7% 0.088 199.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1E39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick Red #C0022F ΔE 0.016
- Rose Red #BE013C ΔE 0.019
- Scarlet #BE0119 ΔE 0.030
- Firebrick #B22222 ΔE 0.034
- Ruby #CA0147 ΔE 0.034
- Cherry #CF0234 ΔE 0.035
- Rouge #AB1239 ΔE 0.043
- Dull Red #BB3F3F ΔE 0.043
Use #BD1E39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.