#BD1B30
Closest named color: Lipstick Red (#C0022F). oklch(51.5% 0.193 22), rgb(189, 27, 48).
Aa
White text reads best on this color (6.24:1).
About this color
#BD1B30 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.193 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.013 away. White text reads best on it, at 6.24:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Lipstick Red (#C0022F) |
| Black text | 3.36:1 |
| White text | 6.24:1 |
Values
| HEX | #BD1B30 |
| RGB | rgb(189, 27, 48) |
| HSL | hsl(352, 75%, 42%) |
| OKLCH | oklch(51.5% 0.193 22) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1B30 | 6.24:1 | AA | Lc -84.4 | Fine for body text |
| Black text on #BD1B30 | 3.36:1 | AA large text | Lc 24.9 | Dividers and decoration only |
| #BD1B30 text on white | 6.24:1 | AA | Lc 79.2 | Fine for body text |
| #BD1B30 text on black | 3.36:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FACCCA
oklch(88.4% 0.052 21.1)
-
Step 300
300
#F7A9A5
oklch(80.9% 0.093 22.6)
-
Step 400
400
#EF7676
oklch(70.6% 0.15 21.6)
-
Step 500
500
#E64B52
oklch(63.1% 0.191 22)
-
Step 600
600
#D12037
oklch(55.5% 0.207 21.8)
-
Step 700
700 (this color)
#BD1B30
oklch(51.5% 0.193 22)
-
Step 800
800
#931323
oklch(42.8% 0.16 22.1)
-
Step 900
900
#761B21
oklch(37.7% 0.125 22.2)
-
Step 950
950
#451214
oklch(26.9% 0.078 21.9)
#BD1B30 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #514B2F | 0.214 |
| Deuteranopia (no green cones) | #796C2A | 0.192 |
| Tritanopia (no blue cones) | #D00026 | 0.037 |
| Achromatopsia (no color) | #606060 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1B30
#BD1B30
oklch(51.5% 0.193 22)
- #00767D
#00767D
oklch(51.5% 0.088 202.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1B30, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick Red #C0022F ΔE 0.013
- Scarlet #BE0119 ΔE 0.021
- Rose Red #BE013C ΔE 0.024
- Firebrick #B22222 ΔE 0.027
- Cherry #CF0234 ΔE 0.036
- Ruby #CA0147 ΔE 0.041
- Rufous #AE2012 ΔE 0.041
- Rouge #AB1239 ΔE 0.044
Use #BD1B30 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.