#BD1958
Closest named color: Ruby (#CA0147). oklch(52.2% 0.196 6), rgb(189, 25, 88).
Aa
White text reads best on this color (6.09:1).
About this color
#BD1958 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.196 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Ruby (#CA0147), ΔE 0.034 away. White text reads best on it, at 6.09:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Ruby (#CA0147) |
| Black text | 3.44:1 |
| White text | 6.09:1 |
Values
| HEX | #BD1958 |
| RGB | rgb(189, 25, 88) |
| HSL | hsl(337, 77%, 42%) |
| OKLCH | oklch(52.2% 0.196 6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1958 | 6.09:1 | AA | Lc -83.8 | Fine for body text |
| Black text on #BD1958 | 3.44:1 | AA large text | Lc 25.5 | Dividers and decoration only |
| #BD1958 text on white | 6.09:1 | AA | Lc 78.6 | Fine for body text |
| #BD1958 text on black | 3.44:1 | AA large text | Lc -23.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E7
oklch(93.6% 0.027 6.2)
-
Step 200
200
#F9CBD4
oklch(88.4% 0.053 5.1)
-
Step 300
300
#F6A7B7
oklch(80.9% 0.095 6.1)
-
Step 400
400
#ED7492
oklch(70.7% 0.151 6.1)
-
Step 500
500
#E34777
oklch(63% 0.194 6.1)
-
Step 600
600
#CE1A60
oklch(55.5% 0.211 6)
-
Step 700
700 (this color)
#BD1958
oklch(52.2% 0.196 6)
-
Step 800
800
#910E41
oklch(42.8% 0.163 6.2)
-
Step 900
900
#741937
oklch(37.7% 0.126 6.1)
-
Step 950
950
#451120
oklch(27.1% 0.08 6.8)
#BD1958 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A4E59 | 0.222 |
| Deuteranopia (no green cones) | #746D54 | 0.199 |
| Tritanopia (no blue cones) | #CF0037 | 0.056 |
| Achromatopsia (no color) | #626262 | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1958
#BD1958
oklch(52.2% 0.196 6)
- #007A71
#007A71
oklch(52.1% 0.092 185.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1958, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Ruby #CA0147 ΔE 0.034
- Rose Red #BE013C ΔE 0.037
- Raspberry #B00149 ΔE 0.038
- Lipstick Red #C0022F ΔE 0.053
- Lipstick #D5174E ΔE 0.053
- Rouge #AB1239 ΔE 0.056
- Dark Hot Pink #D90166 ΔE 0.058
- Violet Red #A50055 ΔE 0.058
Use #BD1958 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.