#BD1889
Closest named color: Medium Violet Red (#C71585). oklch(53.9% 0.216 345.6), rgb(189, 24, 137).
Aa
White text reads best on this color (5.74:1).
About this color
#BD1889 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.216 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.022 away. White text reads best on it, at 5.74:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.216) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.65:1 |
| White text | 5.74:1 |
Values
| HEX | #BD1889 |
| RGB | rgb(189, 24, 137) |
| HSL | hsl(319, 77%, 42%) |
| OKLCH | oklch(53.9% 0.216 345.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1889 | 5.74:1 | AA | Lc -82.2 | Fine for body text |
| Black text on #BD1889 | 3.65:1 | AA large text | Lc 27.2 | Dividers and decoration only |
| #BD1889 text on white | 5.74:1 | AA | Lc 76.9 | Fine for body text |
| #BD1889 text on black | 3.65:1 | AA large text | Lc -24.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F9E3EE
oklch(93.7% 0.028 345.9)
-
Step 200
200
#F5CBE1
oklch(88.4% 0.055 345.4)
-
Step 300
300
#EFA7CE
oklch(80.9% 0.098 345.8)
-
Step 400
400
#E375B6
oklch(70.7% 0.155 345.4)
-
Step 500
500
#D84AA3
oklch(63.1% 0.199 345.7)
-
Step 600
600 (this color)
#BD1889
oklch(53.9% 0.216 345.6)
-
Step 700
700
#A80E79
oklch(49.1% 0.201 345.6)
-
Step 800
800
#881362
oklch(42.6% 0.167 345.6)
-
Step 900
900
#6E1B50
oklch(37.7% 0.129 345.9)
-
Step 950
950
#41122F
oklch(27.1% 0.082 345.9)
#BD1889 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #35558C | 0.245 |
| Deuteranopia (no green cones) | #687086 | 0.211 |
| Tritanopia (no blue cones) | #CA1152 | 0.091 |
| Achromatopsia (no color) | #666666 | 0.218 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1889
#BD1889
oklch(53.9% 0.216 345.6)
- #00825F
#00825F
oklch(53.8% 0.112 166.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1889, closest first.
No curated palette has a color within ΔE 0.04 of #BD1889.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.022
- Warm Purple #952E8F ΔE 0.080
- Dark Hot Pink #D90166 ΔE 0.081
- Purpley Pink #C83CB9 ΔE 0.082
- Red Violet #9E0168 ΔE 0.082
- Deep Magenta #A0025C ΔE 0.091
- Dark Pink #CB416B ΔE 0.091
- Violet Red #A50055 ΔE 0.093
Use #BD1889 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.