#BD1877
Closest named color: Medium Violet Red (#C71585). oklch(53.2% 0.207 352.7), rgb(189, 24, 119).
Aa
White text reads best on this color (5.89:1).
About this color
#BD1877 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.207 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.028 away. White text reads best on it, at 5.89:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.56:1 |
| White text | 5.89:1 |
Values
| HEX | #BD1877 |
| RGB | rgb(189, 24, 119) |
| HSL | hsl(325, 77%, 42%) |
| OKLCH | oklch(53.2% 0.207 352.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1877 | 5.89:1 | AA | Lc -82.9 | Fine for body text |
| Black text on #BD1877 | 3.56:1 | AA large text | Lc 26.4 | Dividers and decoration only |
| #BD1877 text on white | 5.89:1 | AA | Lc 77.6 | Fine for body text |
| #BD1877 text on black | 3.56:1 | AA large text | Lc -24.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F6CCDC
oklch(88.6% 0.052 353.3)
-
Step 300
300
#F1A8C6
oklch(81% 0.093 353)
-
Step 400
400
#E676A9
oklch(70.8% 0.149 352.9)
-
Step 500
500
#DB4C94
oklch(63.2% 0.191 352.8)
-
Step 600
600 (this color)
#BD1877
oklch(53.2% 0.207 352.7)
-
Step 700
700
#AA136A
oklch(49.1% 0.192 352.9)
-
Step 800
800
#8A1657
oklch(42.7% 0.16 352.5)
-
Step 900
900
#6F1C48
oklch(37.7% 0.124 352.2)
-
Step 950
950
#42122A
oklch(27% 0.08 352.8)
#BD1877 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5279 | 0.236 |
| Deuteranopia (no green cones) | #6D6E74 | 0.205 |
| Tritanopia (no blue cones) | #CC0048 | 0.077 |
| Achromatopsia (no color) | #646464 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1877
#BD1877
oklch(53.2% 0.207 352.7)
- #007F66
#007F66
oklch(53.2% 0.102 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1877, closest first.
No curated palette has a color within ΔE 0.04 of #BD1877.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.028
- Dark Hot Pink #D90166 ΔE 0.063
- Violet Red #A50055 ΔE 0.072
- Red Violet #9E0168 ΔE 0.072
- Raspberry #B00149 ΔE 0.073
- Deep Magenta #A0025C ΔE 0.074
- Dark Pink #CB416B ΔE 0.074
- Ruby #CA0147 ΔE 0.076
Use #BD1877 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.