#BD181D
Closest named color: Scarlet (#BE0119). oklch(51.1% 0.196 26.9), rgb(189, 24, 29).
Aa
White text reads best on this color (6.34:1).
About this color
#BD181D is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.196 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Scarlet (#BE0119), ΔE 0.011 away. White text reads best on it, at 6.34:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.196) |
| Temperature | warm |
| Nearest name | Scarlet (#BE0119) |
| Black text | 3.31:1 |
| White text | 6.34:1 |
Values
| HEX | #BD181D |
| RGB | rgb(189, 24, 29) |
| HSL | hsl(358, 77%, 42%) |
| OKLCH | oklch(51.1% 0.196 26.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD181D | 6.34:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #BD181D | 3.31:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #BD181D text on white | 6.34:1 | AA | Lc 79.5 | Fine for body text |
| #BD181D text on black | 3.31:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FCE3E0
oklch(93.5% 0.028 25.9)
-
Step 200
200
#FACDC7
oklch(88.6% 0.052 27)
-
Step 300
300
#F8A9A0
oklch(80.9% 0.095 26.5)
-
Step 400
400
#F0776C
oklch(70.7% 0.151 26.9)
-
Step 500
500
#E74B44
oklch(63.1% 0.194 26.8)
-
Step 600
600
#D31F23
oklch(55.6% 0.211 26.9)
-
Step 700
700 (this color)
#BD181D
oklch(51.1% 0.196 26.9)
-
Step 800
800
#941215
oklch(42.8% 0.163 26.9)
-
Step 900
900
#771B19
oklch(37.8% 0.127 26.7)
-
Step 950
950
#46120F
oklch(27% 0.08 27.1)
#BD181D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #52491A | 0.215 |
| Deuteranopia (no green cones) | #796C13 | 0.194 |
| Tritanopia (no blue cones) | #D1001D | 0.039 |
| Achromatopsia (no color) | #5F5F5F | 0.198 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD181D
#BD181D
oklch(51.1% 0.196 26.9)
- #007480
#007480
oklch(51.1% 0.088 207.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD181D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Scarlet #BE0119 ΔE 0.011
- Firebrick #B22222 ΔE 0.022
- Lipstick Red #C0022F ΔE 0.024
- Rufous #AE2012 ΔE 0.032
- Rusty Red #AF2F0D ΔE 0.037
- Rose Red #BE013C ΔE 0.039
- Rust Red #AA2704 ΔE 0.043
- Cherry #CF0234 ΔE 0.043
Use #BD181D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.