#BD1776
Closest named color: Medium Violet Red (#C71585). oklch(53.1% 0.208 353.1), rgb(189, 23, 118).
Aa
White text reads best on this color (5.91:1).
About this color
#BD1776 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.208 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.030 away. White text reads best on it, at 5.91:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.208) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.54:1 |
| White text | 5.91:1 |
Values
| HEX | #BD1776 |
| RGB | rgb(189, 23, 118) |
| HSL | hsl(326, 78%, 42%) |
| OKLCH | oklch(53.1% 0.208 353.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1776 | 5.91:1 | AA | Lc -83.0 | Fine for body text |
| Black text on #BD1776 | 3.54:1 | AA large text | Lc 26.4 | Dividers and decoration only |
| #BD1776 text on white | 5.91:1 | AA | Lc 77.7 | Fine for body text |
| #BD1776 text on black | 3.54:1 | AA large text | Lc -24.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#F9E3EB
oklch(93.6% 0.026 353.5)
-
Step 200
200
#F6CCDC
oklch(88.6% 0.052 353.3)
-
Step 300
300
#F1A8C6
oklch(81% 0.093 353)
-
Step 400
400
#E676A8
oklch(70.8% 0.149 353.5)
-
Step 500
500
#DB4B93
oklch(63.1% 0.192 353.1)
-
Step 600
600 (this color)
#BD1776
oklch(53.1% 0.208 353.1)
-
Step 700
700
#AA126A
oklch(49% 0.193 352.9)
-
Step 800
800
#8A1656
oklch(42.6% 0.159 353.1)
-
Step 900
900
#701C47
oklch(37.8% 0.125 353.4)
-
Step 950
950
#42122A
oklch(27% 0.08 352.8)
#BD1776 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F5178 | 0.236 |
| Deuteranopia (no green cones) | #6D6E73 | 0.206 |
| Tritanopia (no blue cones) | #CC0047 | 0.077 |
| Achromatopsia (no color) | #646464 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1776
#BD1776
oklch(53.1% 0.208 353.1)
- #007F66
#007F66
oklch(53.2% 0.102 172.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1776, closest first.
No curated palette has a color within ΔE 0.04 of #BD1776.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.030
- Dark Hot Pink #D90166 ΔE 0.062
- Violet Red #A50055 ΔE 0.071
- Raspberry #B00149 ΔE 0.071
- Red Violet #9E0168 ΔE 0.072
- Deep Magenta #A0025C ΔE 0.073
- Dark Pink #CB416B ΔE 0.074
- Ruby #CA0147 ΔE 0.075
Use #BD1776 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.