#BD1368
Closest named color: Medium Violet Red (#C71585). oklch(52.4% 0.204 358.7), rgb(189, 19, 104).
Aa
White text reads best on this color (6.07:1).
About this color
#BD1368 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.204 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.048 away. White text reads best on it, at 6.07:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.45:1 |
| White text | 6.07:1 |
Values
| HEX | #BD1368 |
| RGB | rgb(189, 19, 104) |
| HSL | hsl(330, 82%, 41%) |
| OKLCH | oklch(52.4% 0.204 358.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1368 | 6.07:1 | AA | Lc -83.6 | Fine for body text |
| Black text on #BD1368 | 3.45:1 | AA large text | Lc 25.7 | Dividers and decoration only |
| #BD1368 text on white | 6.07:1 | AA | Lc 78.3 | Fine for body text |
| #BD1368 text on black | 3.45:1 | AA large text | Lc -23.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#FAE3E9
oklch(93.6% 0.026 359.9)
-
Step 200
200
#F7CCD8
oklch(88.6% 0.051 359.6)
-
Step 300
300
#F2A8BF
oklch(80.9% 0.091 359.1)
-
Step 400
400
#E8769F
oklch(70.7% 0.147 358.7)
-
Step 500
500
#DD4C87
oklch(63.1% 0.187 358.9)
-
Step 600
600 (this color)
#BD1368
oklch(52.4% 0.204 358.7)
-
Step 700
700
#AD125F
oklch(49.2% 0.191 358.7)
-
Step 800
800
#8C164D
oklch(42.7% 0.157 358.9)
-
Step 900
900
#711C40
oklch(37.7% 0.122 359.1)
-
Step 950
950
#431226
oklch(27.1% 0.079 358.5)
#BD1368 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #434E6A | 0.232 |
| Deuteranopia (no green cones) | #706D64 | 0.206 |
| Tritanopia (no blue cones) | #CD003F | 0.068 |
| Achromatopsia (no color) | #626262 | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1368
#BD1368
oklch(52.4% 0.204 358.7)
- #007C6B
#007C6B
oklch(52.5% 0.096 178.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1368, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.048
- Raspberry #B00149 ΔE 0.052
- Ruby #CA0147 ΔE 0.056
- Dark Hot Pink #D90166 ΔE 0.057
- Violet Red #A50055 ΔE 0.059
- Rose Red #BE013C ΔE 0.063
- Deep Magenta #A0025C ΔE 0.066
- Lipstick #D5174E ΔE 0.068
Use #BD1368 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.