#BD12AD
Closest named color: Purpley Pink (#C83CB9). oklch(55.5% 0.241 333.1), rgb(189, 18, 173).
Aa
White text reads best on this color (5.44:1).
About this color
#BD12AD is a medium-dark, vivid purple. In OKLCH its lightness is 56%, its chroma 0.241 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.053 away. White text reads best on it, at 5.44:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.241) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 3.85:1 |
| White text | 5.44:1 |
Values
| HEX | #BD12AD |
| RGB | rgb(189, 18, 173) |
| HSL | hsl(306, 83%, 41%) |
| OKLCH | oklch(55.5% 0.241 333.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD12AD | 5.44:1 | AA | Lc -80.5 | Fine for body text |
| Black text on #BD12AD | 3.85:1 | AA large text | Lc 28.9 | Dividers and decoration only |
| #BD12AD text on white | 5.44:1 | AA | Lc 75.2 | Fine for body text |
| #BD12AD text on black | 3.85:1 | AA large text | Lc -26.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2FA
oklch(97.1% 0.015 332.2)
-
Step 100
100
#F7E3F3
oklch(93.6% 0.03 332.5)
-
Step 200
200
#F2CBEA
oklch(88.5% 0.06 333.2)
-
Step 300
300
#EBA6DF
oklch(80.9% 0.109 332.8)
-
Step 400
400
#DE72CE
oklch(70.6% 0.174 333.1)
-
Step 500
500
#D245C1
oklch(63.1% 0.221 333.1)
-
Step 600
600 (this color)
#BD12AD
oklch(55.5% 0.241 333.1)
-
Step 700
700
#A20094
oklch(49.1% 0.22 333.1)
-
Step 800
800
#840979
oklch(42.7% 0.186 332.9)
-
Step 900
900
#6B1761
oklch(37.7% 0.144 333.5)
-
Step 950
950
#3F1039
oklch(27% 0.092 333.3)
#BD12AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BB1 | 0.271 |
| Deuteranopia (no green cones) | #5871A9 | 0.223 |
| Tritanopia (no blue cones) | #C62E66 | 0.125 |
| Achromatopsia (no color) | #696969 | 0.244 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD12AD
#BD12AD
oklch(55.5% 0.241 333.1)
- #008A48
#008A48
oklch(55.5% 0.143 153)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD12AD, closest first.
No curated palette has a color within ΔE 0.04 of #BD12AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.053
- Medium Violet Red #C71585 ΔE 0.070
- Pinky Purple #C94CBE ΔE 0.078
- Purply #983FB2 ΔE 0.081
- Vibrant Purple #AD03DE ΔE 0.087
- Purple Pink #D725DE ΔE 0.089
- Dark Orchid #9932CC ΔE 0.090
- Warm Purple #952E8F ΔE 0.090
Use #BD12AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.