#BD1273
Closest named color: Medium Violet Red (#C71585). oklch(52.8% 0.209 354.1), rgb(189, 18, 115).
Aa
White text reads best on this color (6.00:1).
About this color
#BD1273 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.209 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.033 away. White text reads best on it, at 6.00:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.49:1 |
| White text | 6.00:1 |
Values
| HEX | #BD1273 |
| RGB | rgb(189, 18, 115) |
| HSL | hsl(326, 83%, 41%) |
| OKLCH | oklch(52.8% 0.209 354.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD1273 | 6.00:1 | AA | Lc -83.3 | Fine for body text |
| Black text on #BD1273 | 3.49:1 | AA large text | Lc 26.1 | Dividers and decoration only |
| #BD1273 text on white | 6.00:1 | AA | Lc 78.0 | Fine for body text |
| #BD1273 text on black | 3.49:1 | AA large text | Lc -23.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EB
oklch(93.7% 0.027 354.5)
-
Step 200
200
#F6CCDB
oklch(88.5% 0.051 354.7)
-
Step 300
300
#F1A7C5
oklch(80.8% 0.095 353.4)
-
Step 400
400
#E775A7
oklch(70.7% 0.151 354)
-
Step 500
500
#DC4B91
oklch(63.2% 0.192 354.2)
-
Step 600
600 (this color)
#BD1273
oklch(52.8% 0.209 354.1)
-
Step 700
700
#AC0F68
oklch(49.2% 0.195 354.2)
-
Step 800
800
#8B1455
oklch(42.6% 0.161 353.8)
-
Step 900
900
#701B46
oklch(37.7% 0.125 354)
-
Step 950
950
#421229
oklch(27% 0.079 354)
#BD1273 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E5075 | 0.239 |
| Deuteranopia (no green cones) | #6D6E6F | 0.210 |
| Tritanopia (no blue cones) | #CD0045 | 0.077 |
| Achromatopsia (no color) | #636363 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD1273
#BD1273
oklch(52.8% 0.209 354.1)
- #007D67
#007D67
oklch(52.6% 0.1 174.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD1273, closest first.
No curated palette has a color within ΔE 0.04 of #BD1273.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.033
- Dark Hot Pink #D90166 ΔE 0.062
- Violet Red #A50055 ΔE 0.067
- Raspberry #B00149 ΔE 0.067
- Red Violet #9E0168 ΔE 0.070
- Deep Magenta #A0025C ΔE 0.070
- Ruby #CA0147 ΔE 0.072
- Dark Pink #CB416B ΔE 0.075
Use #BD1273 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.