#BD107A
Closest named color: Medium Violet Red (#C71585). oklch(53% 0.213 351.2), rgb(189, 16, 122).
Aa
White text reads best on this color (5.96:1).
About this color
#BD107A is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.213 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.026 away. White text reads best on it, at 5.96:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.213) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.51:1 |
| White text | 5.96:1 |
Values
| HEX | #BD107A |
| RGB | rgb(189, 16, 122) |
| HSL | hsl(323, 84%, 40%) |
| OKLCH | oklch(53% 0.213 351.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD107A | 5.96:1 | AA | Lc -83.1 | Fine for body text |
| Black text on #BD107A | 3.51:1 | AA large text | Lc 26.3 | Dividers and decoration only |
| #BD107A text on white | 5.96:1 | AA | Lc 77.8 | Fine for body text |
| #BD107A text on black | 3.51:1 | AA large text | Lc -24.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F6CBDD
oklch(88.4% 0.054 351.2)
-
Step 300
300
#F1A7C8
oklch(80.9% 0.096 351.1)
-
Step 400
400
#E674AC
oklch(70.6% 0.154 351)
-
Step 500
500
#DB4997
oklch(63% 0.196 351.2)
-
Step 600
600 (this color)
#BD107A
oklch(53% 0.213 351.2)
-
Step 700
700
#AB0C6E
oklch(49.1% 0.198 351.1)
-
Step 800
800
#8B1359
oklch(42.7% 0.164 351.5)
-
Step 900
900
#701A49
oklch(37.7% 0.128 351.6)
-
Step 950
950
#42112B
oklch(27% 0.082 351.2)
#BD107A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B517C | 0.242 |
| Deuteranopia (no green cones) | #6B6E76 | 0.212 |
| Tritanopia (no blue cones) | #CC0048 | 0.083 |
| Achromatopsia (no color) | #636363 | 0.215 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD107A
#BD107A
oklch(53% 0.213 351.2)
- #007F64
#007F64
oklch(53.1% 0.104 171.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD107A, closest first.
No curated palette has a color within ΔE 0.04 of #BD107A.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.026
- Dark Hot Pink #D90166 ΔE 0.067
- Red Violet #9E0168 ΔE 0.071
- Violet Red #A50055 ΔE 0.074
- Deep Magenta #A0025C ΔE 0.075
- Raspberry #B00149 ΔE 0.078
- Cerise #DE0C62 ΔE 0.081
- Dark Pink #CB416B ΔE 0.081
Use #BD107A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.