#BD0F78
Closest named color: Medium Violet Red (#C71585). oklch(52.9% 0.212 352), rgb(189, 15, 120).
Aa
White text reads best on this color (5.99:1).
About this color
#BD0F78 is a medium-dark, vivid red. In OKLCH its lightness is 53%, its chroma 0.212 and its hue 352°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.028 away. White text reads best on it, at 5.99:1.
| Hue family | Reds |
| Lightness | medium-dark (53%) |
| Chroma | vivid (0.212) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.50:1 |
| White text | 5.99:1 |
Values
| HEX | #BD0F78 |
| RGB | rgb(189, 15, 120) |
| HSL | hsl(324, 85%, 40%) |
| OKLCH | oklch(52.9% 0.212 352) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0F78 | 5.99:1 | AA | Lc -83.2 | Fine for body text |
| Black text on #BD0F78 | 3.50:1 | AA large text | Lc 26.2 | Dividers and decoration only |
| #BD0F78 text on white | 5.99:1 | AA | Lc 77.9 | Fine for body text |
| #BD0F78 text on black | 3.50:1 | AA large text | Lc -23.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE3EC
oklch(93.7% 0.028 352)
-
Step 200
200
#F6CBDD
oklch(88.4% 0.054 351.2)
-
Step 300
300
#F1A7C7
oklch(80.8% 0.096 351.9)
-
Step 400
400
#E774AB
oklch(70.7% 0.154 351.8)
-
Step 500
500
#DC4996
oklch(63.1% 0.196 351.9)
-
Step 600
600 (this color)
#BD0F78
oklch(52.9% 0.212 352)
-
Step 700
700
#AB0C6C
oklch(49.1% 0.197 352)
-
Step 800
800
#8B1358
oklch(42.7% 0.163 352.1)
-
Step 900
900
#701A49
oklch(37.7% 0.128 351.6)
-
Step 950
950
#42112B
oklch(27% 0.082 351.2)
#BD0F78 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B507A | 0.243 |
| Deuteranopia (no green cones) | #6B6E74 | 0.212 |
| Tritanopia (no blue cones) | #CC0047 | 0.081 |
| Achromatopsia (no color) | #636363 | 0.214 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0F78
#BD0F78
oklch(52.9% 0.212 352)
- #007E64
#007E64
oklch(52.8% 0.103 171.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0F78, closest first.
No curated palette has a color within ΔE 0.04 of #BD0F78.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.028
- Dark Hot Pink #D90166 ΔE 0.066
- Red Violet #9E0168 ΔE 0.070
- Violet Red #A50055 ΔE 0.072
- Deep Magenta #A0025C ΔE 0.073
- Raspberry #B00149 ΔE 0.075
- Ruby #CA0147 ΔE 0.080
- Cerise #DE0C62 ΔE 0.080
Use #BD0F78 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.