#BD0954
Closest named color: Raspberry (#B00149). oklch(51.5% 0.203 6.7), rgb(189, 9, 84).
Aa
White text reads best on this color (6.30:1).
About this color
#BD0954 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.203 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.032 away. White text reads best on it, at 6.30:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.33:1 |
| White text | 6.30:1 |
Values
| HEX | #BD0954 |
| RGB | rgb(189, 9, 84) |
| HSL | hsl(335, 91%, 39%) |
| OKLCH | oklch(51.5% 0.203 6.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0954 | 6.30:1 | AA | Lc -84.3 | Fine for body text |
| Black text on #BD0954 | 3.33:1 | AA large text | Lc 25.0 | Dividers and decoration only |
| #BD0954 text on white | 6.30:1 | AA | Lc 79.1 | Fine for body text |
| #BD0954 text on black | 3.33:1 | AA large text | Lc -22.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FACBD3
oklch(88.5% 0.054 6.8)
-
Step 300
300
#F8A6B6
oklch(80.9% 0.099 6.7)
-
Step 400
400
#EF7290
oklch(70.7% 0.156 6.8)
-
Step 500
500
#E64375
oklch(63.1% 0.201 6.7)
-
Step 600
600
#D10E5E
oklch(55.6% 0.218 6.6)
-
Step 700
700 (this color)
#BD0954
oklch(51.5% 0.203 6.7)
-
Step 800
800
#930640
oklch(42.8% 0.168 6.6)
-
Step 900
900
#761636
oklch(37.8% 0.131 6.7)
-
Step 950
950
#451020
oklch(27% 0.082 6.2)
#BD0954 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #474A55 | 0.230 |
| Deuteranopia (no green cones) | #726C50 | 0.208 |
| Tritanopia (no blue cones) | #CF0031 | 0.060 |
| Achromatopsia (no color) | #606060 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0954
#BD0954
oklch(51.5% 0.203 6.7)
- #007870
#007870
oklch(51.6% 0.09 186.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0954, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.032
- Rose Red #BE013C ΔE 0.033
- Ruby #CA0147 ΔE 0.033
- Lipstick Red #C0022F ΔE 0.050
- Rouge #AB1239 ΔE 0.052
- Violet Red #A50055 ΔE 0.054
- Lipstick #D5174E ΔE 0.056
- Cherry #CF0234 ΔE 0.058
Use #BD0954 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.