#BD0739
Closest named color: Rose Red (#BE013C). oklch(50.8% 0.201 17.2), rgb(189, 7, 57).
Aa
White text reads best on this color (6.45:1).
About this color
#BD0739 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.201 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.005 away. White text reads best on it, at 6.45:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.25:1 |
| White text | 6.45:1 |
Values
| HEX | #BD0739 |
| RGB | rgb(189, 7, 57) |
| HSL | hsl(344, 93%, 38%) |
| OKLCH | oklch(50.8% 0.201 17.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0739 | 6.45:1 | AA | Lc -84.8 | Fine for body text |
| Black text on #BD0739 | 3.25:1 | AA large text | Lc 24.4 | Dividers and decoration only |
| #BD0739 text on white | 6.45:1 | AA | Lc 79.6 | Fine for body text |
| #BD0739 text on black | 3.25:1 | AA large text | Lc -22.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E3
oklch(93.6% 0.028 17.7)
-
Step 200
200
#FBCBCC
oklch(88.4% 0.055 16.8)
-
Step 300
300
#F9A7AA
oklch(80.9% 0.097 17)
-
Step 400
400
#F1737D
oklch(70.6% 0.155 17)
-
Step 500
500
#E8455C
oklch(63% 0.198 17.1)
-
Step 600
600
#D41242
oklch(55.7% 0.216 17.4)
-
Step 700
700 (this color)
#BD0739
oklch(50.8% 0.201 17.2)
-
Step 800
800
#94082C
oklch(42.6% 0.166 17)
-
Step 900
900
#771727
oklch(37.7% 0.129 17.4)
-
Step 950
950
#461017
oklch(26.9% 0.082 17.3)
#BD0739 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4839 | 0.224 |
| Deuteranopia (no green cones) | #756B33 | 0.206 |
| Tritanopia (no blue cones) | #D00022 | 0.046 |
| Achromatopsia (no color) | #5E5E5E | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0739
#BD0739
oklch(50.8% 0.201 17.2)
- #007477
#007477
oklch(50.7% 0.086 197.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0739, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.005
- Lipstick Red #C0022F ΔE 0.013
- Scarlet #BE0119 ΔE 0.032
- Ruby #CA0147 ΔE 0.032
- Rouge #AB1239 ΔE 0.037
- Cherry #CF0234 ΔE 0.038
- Raspberry #B00149 ΔE 0.039
- Firebrick #B22222 ΔE 0.040
Use #BD0739 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.