#BD072C
Closest named color: Lipstick Red (#C0022F). oklch(50.6% 0.201 21.5), rgb(189, 7, 44).
Aa
White text reads best on this color (6.50:1).
About this color
#BD072C is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.201 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.007 away. White text reads best on it, at 6.50:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.201) |
| Temperature | warm |
| Nearest name | Lipstick Red (#C0022F) |
| Black text | 3.23:1 |
| White text | 6.50:1 |
Values
| HEX | #BD072C |
| RGB | rgb(189, 7, 44) |
| HSL | hsl(348, 93%, 38%) |
| OKLCH | oklch(50.6% 0.201 21.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD072C | 6.50:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #BD072C | 3.23:1 | AA large text | Lc 24.3 | Dividers and decoration only |
| #BD072C text on white | 6.50:1 | AA | Lc 79.8 | Fine for body text |
| #BD072C text on black | 3.23:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F2
oklch(97.1% 0.013 17.4)
-
Step 100
100
#FCE3E2
oklch(93.6% 0.028 20.4)
-
Step 200
200
#FBCCC9
oklch(88.5% 0.054 22.5)
-
Step 300
300
#F9A8A5
oklch(80.9% 0.096 21.7)
-
Step 400
400
#F27475
oklch(70.7% 0.155 21.4)
-
Step 500
500
#E94651
oklch(63.1% 0.199 21.4)
-
Step 600
600
#D41435
oklch(55.5% 0.216 21.5)
-
Step 700
700 (this color)
#BD072C
oklch(50.6% 0.201 21.5)
-
Step 800
800
#950922
oklch(42.7% 0.167 21.4)
-
Step 900
900
#781821
oklch(37.8% 0.13 21.4)
-
Step 950
950
#471114
oklch(27.2% 0.082 21.5)
#BD072C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4D472B | 0.224 |
| Deuteranopia (no green cones) | #776A25 | 0.201 |
| Tritanopia (no blue cones) | #D1001C | 0.043 |
| Achromatopsia (no color) | #5E5E5E | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD072C
#BD072C
oklch(50.6% 0.201 21.5)
- #00737A
#00737A
oklch(50.6% 0.086 202.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD072C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick Red #C0022F ΔE 0.007
- Scarlet #BE0119 ΔE 0.016
- Rose Red #BE013C ΔE 0.020
- Firebrick #B22222 ΔE 0.029
- Cherry #CF0234 ΔE 0.038
- Rouge #AB1239 ΔE 0.040
- Rufous #AE2012 ΔE 0.041
- Ruby #CA0147 ΔE 0.042
Use #BD072C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.