#BD0464
Closest named color: Raspberry (#B00149). oklch(51.8% 0.209 359.8), rgb(189, 4, 100).
Aa
White text reads best on this color (6.24:1).
About this color
#BD0464 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.209 and its hue 360°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.047 away. White text reads best on it, at 6.24:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.36:1 |
| White text | 6.24:1 |
Values
| HEX | #BD0464 |
| RGB | rgb(189, 4, 100) |
| HSL | hsl(329, 96%, 38%) |
| OKLCH | oklch(51.8% 0.209 359.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0464 | 6.24:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #BD0464 | 3.36:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #BD0464 text on white | 6.24:1 | AA | Lc 78.7 | Fine for body text |
| #BD0464 text on black | 3.36:1 | AA large text | Lc -23.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F7A5BE
oklch(80.9% 0.101 359.8)
-
Step 400
400
#EE709D
oklch(70.6% 0.161 359.6)
-
Step 500
500
#E54185
oklch(63.2% 0.206 359.8)
-
Step 600
600
#D0036E
oklch(55.6% 0.224 360)
-
Step 700
700 (this color)
#BD0464
oklch(51.8% 0.209 359.8)
-
Step 800
800
#92014B
oklch(42.8% 0.173 0.2)
-
Step 900
900
#75143F
oklch(37.7% 0.135 359.7)
-
Step 950
950
#450F25
oklch(27% 0.085 359.7)
#BD0464 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414C66 | 0.238 |
| Deuteranopia (no green cones) | #6F6C60 | 0.212 |
| Tritanopia (no blue cones) | #CE003A | 0.072 |
| Achromatopsia (no color) | #616161 | 0.210 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0464
#BD0464
oklch(51.8% 0.209 359.8)
- #007A6A
#007A6A
oklch(51.9% 0.095 179.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0464, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.047
- Medium Violet Red #C71585 ΔE 0.053
- Ruby #CA0147 ΔE 0.053
- Violet Red #A50055 ΔE 0.055
- Dark Hot Pink #D90166 ΔE 0.058
- Rose Red #BE013C ΔE 0.059
- Deep Magenta #A0025C ΔE 0.063
- Lipstick #D5174E ΔE 0.068
Use #BD0464 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.