#BD0267
Closest named color: Medium Violet Red (#C71585). oklch(51.9% 0.21 358.5), rgb(189, 2, 103).
Aa
White text reads best on this color (6.23:1).
About this color
#BD0267 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.210 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.049 away. White text reads best on it, at 6.23:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.210) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.36:1 |
| White text | 6.23:1 |
Values
| HEX | #BD0267 |
| RGB | rgb(189, 2, 103) |
| HSL | hsl(328, 98%, 37%) |
| OKLCH | oklch(51.9% 0.21 358.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0267 | 6.23:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #BD0267 | 3.36:1 | AA large text | Lc 25.5 | Dividers and decoration only |
| #BD0267 text on white | 6.23:1 | AA | Lc 78.6 | Fine for body text |
| #BD0267 text on black | 3.36:1 | AA large text | Lc -23.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FCE2E9
oklch(93.6% 0.03 359.5)
-
Step 200
200
#FACAD8
oklch(88.5% 0.057 359)
-
Step 300
300
#F7A5C0
oklch(80.9% 0.102 358.3)
-
Step 400
400
#EE709F
oklch(70.7% 0.162 358.6)
-
Step 500
500
#E44088
oklch(63% 0.208 358.3)
-
Step 600
600
#D00072
oklch(55.7% 0.227 358.4)
-
Step 700
700 (this color)
#BD0267
oklch(51.9% 0.21 358.5)
-
Step 800
800
#91004E
oklch(42.7% 0.174 358.2)
-
Step 900
900
#751341
oklch(37.7% 0.136 358.2)
-
Step 950
950
#450F26
oklch(27.1% 0.085 358.5)
#BD0267 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4C69 | 0.241 |
| Deuteranopia (no green cones) | #6E6C63 | 0.213 |
| Tritanopia (no blue cones) | #CE003B | 0.076 |
| Achromatopsia (no color) | #616161 | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0267
#BD0267
oklch(51.9% 0.21 358.5)
- #007A69
#007A69
oklch(51.9% 0.095 178.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0267, closest first.
No curated palette has a color within ΔE 0.04 of #BD0267.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.049
- Raspberry #B00149 ΔE 0.051
- Violet Red #A50055 ΔE 0.056
- Ruby #CA0147 ΔE 0.058
- Dark Hot Pink #D90166 ΔE 0.059
- Deep Magenta #A0025C ΔE 0.063
- Rose Red #BE013C ΔE 0.064
- Red Violet #9E0168 ΔE 0.068
Use #BD0267 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.