#BD0073
Closest named color: Medium Violet Red (#C71585). oklch(52.3% 0.216 353.6), rgb(189, 0, 115).
Aa
White text reads best on this color (6.15:1).
About this color
#BD0073 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.216 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.035 away. White text reads best on it, at 6.15:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.216) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.41:1 |
| White text | 6.15:1 |
Values
| HEX | #BD0073 |
| RGB | rgb(189, 0, 115) |
| HSL | hsl(323, 100%, 37%) |
| OKLCH | oklch(52.3% 0.216 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0073 | 6.15:1 | AA | Lc -83.5 | Fine for body text |
| Black text on #BD0073 | 3.41:1 | AA large text | Lc 25.9 | Dividers and decoration only |
| #BD0073 text on white | 6.15:1 | AA | Lc 78.2 | Fine for body text |
| #BD0073 text on black | 3.41:1 | AA large text | Lc -23.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F6
oklch(97.2% 0.014 355)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F9CADC
oklch(88.5% 0.058 353.4)
-
Step 300
300
#F6A4C6
oklch(80.8% 0.105 353.2)
-
Step 400
400
#ED6FA8
oklch(70.7% 0.166 353.8)
-
Step 500
500
#E33E93
oklch(63.1% 0.213 353.6)
-
Step 600
600
#CD007D
oklch(55.5% 0.229 353.6)
-
Step 700
700 (this color)
#BD0073
oklch(52.3% 0.216 353.6)
-
Step 800
800
#900056
oklch(42.8% 0.176 353.8)
-
Step 900
900
#741247
oklch(37.7% 0.139 353.6)
-
Step 950
950
#440E2A
oklch(26.9% 0.088 352.8)
#BD0073 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4E75 | 0.247 |
| Deuteranopia (no green cones) | #6B6C6F | 0.215 |
| Tritanopia (no blue cones) | #CD0042 | 0.084 |
| Achromatopsia (no color) | #616161 | 0.218 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0073
#BD0073
oklch(52.3% 0.216 353.6)
- #007C65
#007C65
oklch(52.3% 0.1 173.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0073, closest first.
No curated palette has a color within ΔE 0.04 of #BD0073.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.035
- Dark Hot Pink #D90166 ΔE 0.065
- Violet Red #A50055 ΔE 0.066
- Red Violet #9E0168 ΔE 0.067
- Deep Magenta #A0025C ΔE 0.068
- Raspberry #B00149 ΔE 0.068
- Dark Fuchsia #9D0759 ΔE 0.075
- Ruby #CA0147 ΔE 0.075
Use #BD0073 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.