#BD002B
Closest named color: Lipstick Red (#C0022F). oklch(50.4% 0.203 21.4), rgb(189, 0, 43).
Aa
White text reads best on this color (6.56:1).
About this color
#BD002B is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.203 and its hue 21°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.008 away. White text reads best on it, at 6.56:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Lipstick Red (#C0022F) |
| Black text | 3.19:1 |
| White text | 6.56:1 |
Values
| HEX | #BD002B |
| RGB | rgb(189, 0, 43) |
| HSL | hsl(346, 100%, 37%) |
| OKLCH | oklch(50.4% 0.203 21.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD002B | 6.56:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #BD002B | 3.19:1 | AA large text | Lc 24.2 | Dividers and decoration only |
| #BD002B text on white | 6.56:1 | AA | Lc 79.8 | Fine for body text |
| #BD002B text on black | 3.19:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E2
oklch(93.7% 0.029 20.3)
-
Step 200
200
#FBCCC9
oklch(88.5% 0.054 22.5)
-
Step 300
300
#FAA7A5
oklch(80.9% 0.099 21)
-
Step 400
400
#F37374
oklch(70.7% 0.158 21.5)
-
Step 500
500
#EA4550
oklch(63.1% 0.201 21.6)
-
Step 600
600
#D50F34
oklch(55.5% 0.218 21.5)
-
Step 700
700 (this color)
#BD002B
oklch(50.4% 0.203 21.4)
-
Step 800
800
#960722
oklch(42.8% 0.168 21.4)
-
Step 900
900
#781720
oklch(37.7% 0.131 21.7)
-
Step 950
950
#471013
oklch(27% 0.083 21.8)
#BD002B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C462A | 0.227 |
| Deuteranopia (no green cones) | #766A24 | 0.205 |
| Tritanopia (no blue cones) | #D10019 | 0.045 |
| Achromatopsia (no color) | #5D5D5D | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD002B
#BD002B
oklch(50.4% 0.203 21.4)
- #007379
#007379
oklch(50.5% 0.086 201.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD002B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick Red #C0022F ΔE 0.008
- Scarlet #BE0119 ΔE 0.016
- Rose Red #BE013C ΔE 0.020
- Firebrick #B22222 ΔE 0.030
- Cherry #CF0234 ΔE 0.039
- Rouge #AB1239 ΔE 0.039
- Rufous #AE2012 ΔE 0.042
- Ruby #CA0147 ΔE 0.043
Use #BD002B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.