#BD0029
Closest named color: Lipstick Red (#C0022F). oklch(50.4% 0.203 22), rgb(189, 0, 41).
Aa
White text reads best on this color (6.57:1).
About this color
#BD0029 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.203 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.009 away. White text reads best on it, at 6.57:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.203) |
| Temperature | warm |
| Nearest name | Lipstick Red (#C0022F) |
| Black text | 3.19:1 |
| White text | 6.57:1 |
Values
| HEX | #BD0029 |
| RGB | rgb(189, 0, 41) |
| HSL | hsl(347, 100%, 37%) |
| OKLCH | oklch(50.4% 0.203 22) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0029 | 6.57:1 | AA | Lc -85.0 | Fine for body text |
| Black text on #BD0029 | 3.19:1 | AA large text | Lc 24.2 | Dividers and decoration only |
| #BD0029 text on white | 6.57:1 | AA | Lc 79.8 | Fine for body text |
| #BD0029 text on black | 3.19:1 | AA large text | Lc -22.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E1
oklch(93.6% 0.029 23)
-
Step 200
200
#FCCCC9
oklch(88.6% 0.055 22.4)
-
Step 300
300
#FAA7A4
oklch(80.9% 0.099 21.8)
-
Step 400
400
#F37373
oklch(70.7% 0.158 21.9)
-
Step 500
500
#EA454F
oklch(63.1% 0.201 21.9)
-
Step 600
600
#D51032
oklch(55.5% 0.218 22.1)
-
Step 700
700 (this color)
#BD0029
oklch(50.4% 0.203 22)
-
Step 800
800
#960720
oklch(42.8% 0.168 22.1)
-
Step 900
900
#78171F
oklch(37.7% 0.131 22.3)
-
Step 950
950
#471013
oklch(27% 0.083 21.8)
#BD0029 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4C4628 | 0.227 |
| Deuteranopia (no green cones) | #766A21 | 0.205 |
| Tritanopia (no blue cones) | #D10018 | 0.045 |
| Achromatopsia (no color) | #5D5D5D | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0029
#BD0029
oklch(50.4% 0.203 22)
- #007379
#007379
oklch(50.5% 0.086 201.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0029, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Lipstick Red #C0022F ΔE 0.009
- Scarlet #BE0119 ΔE 0.014
- Rose Red #BE013C ΔE 0.022
- Firebrick #B22222 ΔE 0.029
- Cherry #CF0234 ΔE 0.040
- Rouge #AB1239 ΔE 0.040
- Rufous #AE2012 ΔE 0.040
- Ruby #CA0147 ΔE 0.044
Use #BD0029 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.