#BD0012
Closest named color: Scarlet (#BE0119). oklch(50.2% 0.205 27.1), rgb(189, 0, 18).
Aa
White text reads best on this color (6.61:1).
About this color
#BD0012 is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.205 and its hue 27°. Its hue sits on the warm side of the wheel. The nearest named color is Scarlet (#BE0119), ΔE 0.005 away. White text reads best on it, at 6.61:1.
| Hue family | Reds |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Scarlet (#BE0119) |
| Black text | 3.17:1 |
| White text | 6.61:1 |
Values
| HEX | #BD0012 |
| RGB | rgb(189, 0, 18) |
| HSL | hsl(354, 100%, 37%) |
| OKLCH | oklch(50.2% 0.205 27.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BD0012 | 6.61:1 | AA | Lc -85.2 | Fine for body text |
| Black text on #BD0012 | 3.17:1 | AA large text | Lc 24.1 | Dividers and decoration only |
| #BD0012 text on white | 6.61:1 | AA | Lc 80.0 | Fine for body text |
| #BD0012 text on black | 3.17:1 | AA large text | Lc -21.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F1
oklch(97% 0.013 23.2)
-
Step 100
100
#FDE3E0
oklch(93.6% 0.029 25.6)
-
Step 200
200
#FCCCC6
oklch(88.5% 0.055 26.5)
-
Step 300
300
#FAA89E
oklch(80.9% 0.099 27.1)
-
Step 400
400
#F37469
oklch(70.6% 0.158 26.9)
-
Step 500
500
#EB463F
oklch(63.1% 0.203 27.1)
-
Step 600
600
#D6121C
oklch(55.6% 0.22 27.1)
-
Step 700
700 (this color)
#BD0012
oklch(50.2% 0.205 27.1)
-
Step 800
800
#960810
oklch(42.7% 0.169 27)
-
Step 900
900
#791715
oklch(37.8% 0.133 27.2)
-
Step 950
950
#47110E
oklch(27.1% 0.083 27.3)
#BD0012 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E450E | 0.226 |
| Deuteranopia (no green cones) | #776A00 | 0.204 |
| Tritanopia (no blue cones) | #D1000E | 0.042 |
| Achromatopsia (no color) | #5D5D5D | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BD0012
#BD0012
oklch(50.2% 0.205 27.1)
- #00717D
#00717D
oklch(50.2% 0.086 207.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BD0012, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Scarlet #BE0119 ΔE 0.005
- Lipstick Red #C0022F ΔE 0.025
- Firebrick #B22222 ΔE 0.026
- Rufous #AE2012 ΔE 0.032
- Rose Red #BE013C ΔE 0.041
- Rusty Red #AF2F0D ΔE 0.042
- Rust Red #AA2704 ΔE 0.044
- Cherry #CF0234 ΔE 0.048
Use #BD0012 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.