#BC404E

Closest named color: Dusty Red (#B9484E). oklch(55% 0.159 17.6), rgb(188, 64, 78).

Aa

White text reads best on this color (5.27:1).

About this color

#BC404E is a medium-dark, vivid red. In OKLCH its lightness is 55%, its chroma 0.159 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Dusty Red (#B9484E), ΔE 0.015 away. White text reads best on it, at 5.27:1.

Hue familyReds
Lightnessmedium-dark (55%)
Chromavivid (0.159)
Temperaturewarm
Nearest nameDusty Red (#B9484E)
Black text3.98:1
White text5.27:1

Values

HEX#BC404E
RGBrgb(188, 64, 78)
HSLhsl(353, 49%, 49%)
OKLCHoklch(55% 0.159 17.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BC404E 5.27:1 AA Lc -80.7 Fine for body text
Black text on #BC404E 3.98:1 AA large text Lc 28.8 Dividers and decoration only
#BC404E text on white 5.27:1 AA Lc 75.3 Fine for body text
#BC404E text on black 3.98:1 AA large text Lc -26.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E5E5

    oklch(93.7% 0.021 17.5)

  3. Step 200

    200

    #F2CFCF

    oklch(88.4% 0.039 17.9)

  4. Step 300

    300

    #EBAEB0

    oklch(80.8% 0.072 16.6)

  5. Step 400

    400

    #DF8286

    oklch(70.8% 0.115 17.6)

  6. Step 500

    500

    #D35F68

    oklch(63.1% 0.147 17.5)

  7. Step 600

    600 (this color)

    #BC404E

    oklch(55% 0.159 17.6)

  8. Step 700

    700

    #A43340

    oklch(49.2% 0.148 18)

  9. Step 800

    800

    #852B35

    oklch(42.7% 0.123 17.6)

  10. Step 900

    900

    #6B282E

    oklch(37.6% 0.096 17.6)

  11. Step 950

    950

    #3F181B

    oklch(26.9% 0.061 17.4)

Export this scale for Tailwind in the Tailwind colors tool

#BC404E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5F5B4E0.174
Deuteranopia (no green cones)#7F754B0.159
Tritanopia (no blue cones)#CD26460.041
Achromatopsia (no color)#6C6C6C0.160

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BC404E

    #BC404E

    oklch(55% 0.159 17.6)

  • #008285

    #008285

    oklch(55% 0.094 197.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BC404E

    #BC404E

    oklch(55% 0.159 17.6)

  • #B04282

    #B04282

    oklch(54.9% 0.159 347.6)

  • #B54F00

    #B54F00

    oklch(55.1% 0.151 47.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BC404E

    #BC404E

    oklch(55% 0.159 17.6)

  • #008664

    #008664

    oklch(55% 0.112 167.3)

  • #007DA2

    #007DA2

    oklch(55% 0.107 227.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BC404E

    #BC404E

    oklch(55% 0.159 17.6)

  • #3C8514

    #3C8514

    oklch(54.8% 0.159 137.6)

  • #2C6FCC

    #2C6FCC

    oklch(54.9% 0.159 257.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BC404E

    #BC404E

    oklch(55% 0.159 17.6)

  • #797600

    #797600

    oklch(55.1% 0.119 108)

  • #008285

    #008285

    oklch(55% 0.094 197.6)

  • #6F5DC8

    #6F5DC8

    oklch(55% 0.16 287.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BC404E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BC404E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.