#BC394A

Closest named color: Dull Red (#BB3F3F). oklch(54.1% 0.167 17.4), rgb(188, 57, 74).

Aa

White text reads best on this color (5.49:1).

About this color

#BC394A is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.167 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.020 away. White text reads best on it, at 5.49:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.167)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.82:1
White text5.49:1

Values

HEX#BC394A
RGBrgb(188, 57, 74)
HSLhsl(352, 53%, 48%)
OKLCHoklch(54.1% 0.167 17.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BC394A 5.49:1 AA Lc -81.7 Fine for body text
Black text on #BC394A 3.82:1 AA large text Lc 27.7 Dividers and decoration only
#BC394A text on white 5.49:1 AA Lc 76.4 Fine for body text
#BC394A text on black 3.82:1 AA large text Lc -25.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E4E4

    oklch(93.5% 0.022 17.6)

  3. Step 200

    200

    #F4CFCF

    oklch(88.6% 0.042 18)

  4. Step 300

    300

    #EDADAF

    oklch(80.8% 0.075 16.8)

  5. Step 400

    400

    #E18085

    oklch(70.7% 0.12 17.3)

  6. Step 500

    500

    #D65C67

    oklch(63.1% 0.154 17.1)

  7. Step 600

    600 (this color)

    #BC394A

    oklch(54.1% 0.167 17.4)

  8. Step 700

    700

    #A62F3F

    oklch(49.1% 0.154 17.5)

  9. Step 800

    800

    #872834

    oklch(42.7% 0.129 17.3)

  10. Step 900

    900

    #6D272D

    oklch(37.8% 0.1 18.2)

  11. Step 950

    950

    #40181B

    oklch(27.1% 0.062 17.6)

Export this scale for Tailwind in the Tailwind colors tool

#BC394A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B584A0.184
Deuteranopia (no green cones)#7D73470.167
Tritanopia (no blue cones)#CE17400.043
Achromatopsia (no color)#6969690.168

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BC394A

    #BC394A

    oklch(54.1% 0.167 17.4)

  • #007F82

    #007F82

    oklch(54.1% 0.092 197.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BC394A

    #BC394A

    oklch(54.1% 0.167 17.4)

  • #B03C81

    #B03C81

    oklch(54.2% 0.167 347.4)

  • #B14D00

    #B14D00

    oklch(54.1% 0.148 47.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BC394A

    #BC394A

    oklch(54.1% 0.167 17.4)

  • #008362

    #008362

    oklch(54.2% 0.11 167.5)

  • #007A9E

    #007A9E

    oklch(54.1% 0.105 227.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BC394A

    #BC394A

    oklch(54.1% 0.167 17.4)

  • #378300

    #378300

    oklch(54% 0.165 137.4)

  • #246CCD

    #246CCD

    oklch(54.1% 0.166 257.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BC394A

    #BC394A

    oklch(54.1% 0.167 17.4)

  • #777300

    #777300

    oklch(54.2% 0.116 107.3)

  • #007F82

    #007F82

    oklch(54.1% 0.092 197.7)

  • #6D59C9

    #6D59C9

    oklch(54.2% 0.167 287.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BC394A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BC394A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.