#BC344D

Closest named color: Dull Red (#BB3F3F). oklch(53.7% 0.172 14.8), rgb(188, 52, 77).

Aa

White text reads best on this color (5.62:1).

About this color

#BC344D is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.172 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.030 away. White text reads best on it, at 5.62:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.172)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.73:1
White text5.62:1

Values

HEX#BC344D
RGBrgb(188, 52, 77)
HSLhsl(349, 57%, 47%)
OKLCHoklch(53.7% 0.172 14.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BC344D 5.62:1 AA Lc -82.2 Fine for body text
Black text on #BC344D 3.73:1 AA large text Lc 27.2 Dividers and decoration only
#BC344D text on white 5.62:1 AA Lc 76.9 Fine for body text
#BC344D text on black 3.73:1 AA large text Lc -24.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F9E4E5

    oklch(93.6% 0.023 14.3)

  3. Step 200

    200

    #F4CED0

    oklch(88.4% 0.043 14.4)

  4. Step 300

    300

    #EEADB1

    oklch(81% 0.077 14.8)

  5. Step 400

    400

    #E37F88

    oklch(70.8% 0.123 15)

  6. Step 500

    500

    #D75A6A

    oklch(63.1% 0.157 15)

  7. Step 600

    600 (this color)

    #BC344D

    oklch(53.7% 0.172 14.8)

  8. Step 700

    700

    #A82B43

    oklch(49.1% 0.16 14.7)

  9. Step 800

    800

    #882637

    oklch(42.7% 0.132 14.9)

  10. Step 900

    900

    #6E2530

    oklch(37.8% 0.104 14.6)

  11. Step 950

    950

    #41171C

    oklch(27.1% 0.065 15.3)

Export this scale for Tailwind in the Tailwind colors tool

#BC344D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#58554D0.190
Deuteranopia (no green cones)#7B72490.175
Tritanopia (no blue cones)#CE0B3E0.043
Achromatopsia (no color)#6767670.173

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BC344D

    #BC344D

    oklch(53.7% 0.172 14.8)

  • #007E7E

    #007E7E

    oklch(53.7% 0.092 194.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BC344D

    #BC344D

    oklch(53.7% 0.172 14.8)

  • #AE3984

    #AE3984

    oklch(53.7% 0.171 345)

  • #B34800

    #B34800

    oklch(53.7% 0.154 44.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BC344D

    #BC344D

    oklch(53.7% 0.172 14.8)

  • #00825D

    #00825D

    oklch(53.7% 0.113 164.9)

  • #00799A

    #00799A

    oklch(53.6% 0.102 225.3)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BC344D

    #BC344D

    oklch(53.7% 0.172 14.8)

  • #428000

    #428000

    oklch(53.7% 0.156 134.7)

  • #086CCE

    #086CCE

    oklch(53.7% 0.172 254.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BC344D

    #BC344D

    oklch(53.7% 0.172 14.8)

  • #787100

    #787100

    oklch(53.8% 0.114 105.3)

  • #007E7E

    #007E7E

    oklch(53.7% 0.092 194.8)

  • #6758CB

    #6758CB

    oklch(53.6% 0.172 285)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BC344D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BC344D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.