#BC104D
Closest named color: Rose Red (#BE013C). oklch(51.3% 0.198 9.8), rgb(188, 16, 77).
Aa
White text reads best on this color (6.32:1).
About this color
#BC104D is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.198 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.022 away. White text reads best on it, at 6.32:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.198) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.31:1 |
| White text | 6.32:1 |
Values
| HEX | #BC104D |
| RGB | rgb(188, 16, 77) |
| HSL | hsl(339, 84%, 40%) |
| OKLCH | oklch(51.3% 0.198 9.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BC104D | 6.32:1 | AA | Lc -84.6 | Fine for body text |
| Black text on #BC104D | 3.31:1 | AA large text | Lc 24.7 | Dividers and decoration only |
| #BC104D text on white | 6.32:1 | AA | Lc 79.4 | Fine for body text |
| #BC104D text on black | 3.31:1 | AA large text | Lc -22.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F3
oklch(97.1% 0.013 11.5)
-
Step 100
100
#FCE3E6
oklch(93.7% 0.028 9.4)
-
Step 200
200
#FACBD1
oklch(88.4% 0.054 9.6)
-
Step 300
300
#F7A7B3
oklch(80.9% 0.095 9.6)
-
Step 400
400
#EF738B
oklch(70.7% 0.154 9.7)
-
Step 500
500
#E5466F
oklch(63% 0.196 9.5)
-
Step 600
600
#D11657
oklch(55.7% 0.213 9.7)
-
Step 700
700 (this color)
#BC104D
oklch(51.3% 0.198 9.8)
-
Step 800
800
#920B3A
oklch(42.6% 0.164 9.9)
-
Step 900
900
#751832
oklch(37.6% 0.127 9.8)
-
Step 950
950
#45101D
oklch(26.9% 0.081 9.9)
#BC104D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494A4E | 0.224 |
| Deuteranopia (no green cones) | #736B49 | 0.202 |
| Tritanopia (no blue cones) | #CE002F | 0.053 |
| Achromatopsia (no color) | #606060 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BC104D
#BC104D
oklch(51.3% 0.198 9.8)
- #007772
#007772
oklch(51.4% 0.089 189.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BC104D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.022
- Raspberry #B00149 ΔE 0.029
- Ruby #CA0147 ΔE 0.029
- Lipstick Red #C0022F ΔE 0.039
- Rouge #AB1239 ΔE 0.044
- Cherry #CF0234 ΔE 0.051
- Lipstick #D5174E ΔE 0.054
- Violet Red #A50055 ΔE 0.057
Use #BC104D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.