#BB74AD
Closest named color: Soft Purple (#A66FB5). oklch(65.3% 0.116 334.3), rgb(187, 116, 173).
Aa
Black text reads best on this color (6.21:1).
About this color
#BB74AD is a medium-light, moderately saturated purple. In OKLCH its lightness is 65%, its chroma 0.116 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.043 away. Black text reads best on it, at 6.21:1.
| Hue family | Purples |
| Lightness | medium-light (65%) |
| Chroma | moderately saturated (0.116) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 6.21:1 |
| White text | 3.37:1 |
Values
| HEX | #BB74AD |
| RGB | rgb(187, 116, 173) |
| HSL | hsl(312, 34%, 59%) |
| OKLCH | oklch(65.3% 0.116 334.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB74AD | 3.37:1 | AA large text | Lc -66.5 | Content text, not long reading |
| Black text on #BB74AD | 6.21:1 | AA | Lc 43.0 | Non-text elements, placeholder text |
| #BB74AD text on white | 3.37:1 | AA large text | Lc 61.1 | Content text, not long reading |
| #BB74AD text on black | 6.21:1 | AA | Lc -40.6 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E2
oklch(88.6% 0.031 334)
-
Step 300
300
#D8B3D0
oklch(80.8% 0.057 333.7)
-
Step 400
400
#C48BB8
oklch(70.7% 0.091 334.2)
-
Step 500
500 (this color)
#BB74AD
oklch(65.3% 0.116 334.3)
-
Step 600
600
#9F5491
oklch(55.6% 0.126 334.5)
-
Step 700
700
#88447C
oklch(49.2% 0.118 334.2)
-
Step 800
800
#6E3864
oklch(42.6% 0.097 334.5)
-
Step 900
900
#5A3152
oklch(37.8% 0.076 334.6)
-
Step 950
950
#351D30
oklch(27.1% 0.049 334.8)
#BB74AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7485AF | 0.114 |
| Deuteranopia (no green cones) | #868FAB | 0.104 |
| Tritanopia (no blue cones) | #C17789 | 0.058 |
| Achromatopsia (no color) | #8C8C8C | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB74AD
#BB74AD
oklch(65.3% 0.116 334.3)
- #4FA570
#4FA570
oklch(65.4% 0.116 154.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB74AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.043
- Wisteria #A87DC2 ΔE 0.044
- Dusty Lavender #AC86A8 ΔE 0.052
- Heather #A484AC ΔE 0.053
- Pale Magenta #D767AD ΔE 0.053
- Dark Lilac #9C6DA5 ΔE 0.059
- Muted Pink #D1768F ΔE 0.061
- Dusky Pink #CC7A8B ΔE 0.065
Use #BB74AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.