#BB73AD
Closest named color: Soft Purple (#A66FB5). oklch(65.2% 0.118 334.3), rgb(187, 115, 173).
Aa
Black text reads best on this color (6.16:1).
About this color
#BB73AD is a medium-light, moderately saturated purple. In OKLCH its lightness is 65%, its chroma 0.118 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Soft Purple (#A66FB5), ΔE 0.042 away. Black text reads best on it, at 6.16:1.
| Hue family | Purples |
| Lightness | medium-light (65%) |
| Chroma | moderately saturated (0.118) |
| Temperature | in between |
| Nearest name | Soft Purple (#A66FB5) |
| Black text | 6.16:1 |
| White text | 3.40:1 |
Values
| HEX | #BB73AD |
| RGB | rgb(187, 115, 173) |
| HSL | hsl(312, 35%, 59%) |
| OKLCH | oklch(65.2% 0.118 334.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB73AD | 3.40:1 | AA large text | Lc -66.8 | Content text, not long reading |
| Black text on #BB73AD | 6.16:1 | AA | Lc 42.7 | Non-text elements, placeholder text |
| #BB73AD text on white | 3.40:1 | AA large text | Lc 61.3 | Content text, not long reading |
| #BB73AD text on black | 6.16:1 | AA | Lc -40.4 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E2
oklch(88.6% 0.031 334)
-
Step 300
300
#D9B3D0
oklch(80.9% 0.058 334.5)
-
Step 400
400
#C48BB8
oklch(70.7% 0.091 334.2)
-
Step 500
500 (this color)
#BB73AD
oklch(65.2% 0.118 334.3)
-
Step 600
600
#9F5392
oklch(55.5% 0.129 333.9)
-
Step 700
700
#88447C
oklch(49.2% 0.118 334.2)
-
Step 800
800
#6F3865
oklch(42.8% 0.099 334.4)
-
Step 900
900
#5A3152
oklch(37.8% 0.076 334.6)
-
Step 950
950
#351D30
oklch(27.1% 0.049 334.8)
#BB73AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #7385AF | 0.116 |
| Deuteranopia (no green cones) | #858FAB | 0.107 |
| Tritanopia (no blue cones) | #C17688 | 0.060 |
| Achromatopsia (no color) | #8B8B8B | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB73AD
#BB73AD
oklch(65.2% 0.118 334.3)
- #4DA56E
#4DA56E
oklch(65.3% 0.119 154)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB73AD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Soft Purple #A66FB5 ΔE 0.042
- Wisteria #A87DC2 ΔE 0.045
- Pale Magenta #D767AD ΔE 0.053
- Dusty Lavender #AC86A8 ΔE 0.054
- Heather #A484AC ΔE 0.055
- Dark Lilac #9C6DA5 ΔE 0.058
- Muted Pink #D1768F ΔE 0.062
- Dusky Pink #CC7A8B ΔE 0.067
Use #BB73AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.