#BB4998
Closest named color: Purpley Pink (#C83CB9). oklch(58.3% 0.172 341.5), rgb(187, 73, 152).
Aa
White text reads best on this color (4.64:1).
About this color
#BB4998 is a medium-dark, vivid pink. In OKLCH its lightness is 58%, its chroma 0.172 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.061 away. White text reads best on it, at 4.64:1.
| Hue family | Pinks |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.172) |
| Temperature | warm |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.51:1 |
| White text | 4.64:1 |
Values
| HEX | #BB4998 |
| RGB | rgb(187, 73, 152) |
| HSL | hsl(318, 46%, 51%) |
| OKLCH | oklch(58.3% 0.172 341.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB4998 | 4.64:1 | AA | Lc -77.0 | Fine for body text |
| Black text on #BB4998 | 4.51:1 | AA | Lc 32.5 | Non-text elements, placeholder text |
| #BB4998 text on white | 4.64:1 | AA | Lc 71.6 | Content text, not long reading |
| #BB4998 text on black | 4.51:1 | AA | Lc -30.1 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE1
oklch(88.6% 0.042 342.2)
-
Step 300
300
#E4ADCF
oklch(80.8% 0.078 341.4)
-
Step 400
400
#D480B7
oklch(70.6% 0.124 341.1)
-
Step 500
500
#C75EA5
oklch(63.2% 0.157 341.4)
-
Step 600
600 (this color)
#BB4998
oklch(58.3% 0.172 341.5)
-
Step 700
700
#99317A
oklch(49.1% 0.16 341.7)
-
Step 800
800
#7C2A63
oklch(42.6% 0.132 341.7)
-
Step 900
900
#642751
oklch(37.6% 0.103 341.3)
-
Step 950
950
#3B1830
oklch(27% 0.065 340.8)
#BB4998 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #51699A | 0.184 |
| Deuteranopia (no green cones) | #727B95 | 0.163 |
| Tritanopia (no blue cones) | #C64A6A | 0.076 |
| Achromatopsia (no color) | #747474 | 0.173 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB4998
#BB4998
oklch(58.3% 0.172 341.5)
- #009262
#009262
oklch(58.3% 0.129 161.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB4998, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.061
- Pinky Purple #C94CBE ΔE 0.062
- Medium Violet Red #C71585 ΔE 0.064
- Light Plum #9D5783 ΔE 0.071
- Dark Pink #CB416B ΔE 0.074
- Deep Rose #C74767 ΔE 0.079
- Pale Magenta #D767AD ΔE 0.087
- Amethyst #9B5FC0 ΔE 0.087
Use #BB4998 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.