#BB4990
Closest named color: Dark Pink (#CB416B). oklch(58% 0.166 345.2), rgb(187, 73, 144).
Aa
White text reads best on this color (4.69:1).
About this color
#BB4990 is a medium-dark, vivid red. In OKLCH its lightness is 58%, its chroma 0.166 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Dark Pink (#CB416B), ΔE 0.063 away. White text reads best on it, at 4.69:1.
| Hue family | Reds |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.166) |
| Temperature | warm |
| Nearest name | Dark Pink (#CB416B) |
| Black text | 4.46:1 |
| White text | 4.69:1 |
Values
| HEX | #BB4990 |
| RGB | rgb(187, 73, 144) |
| HSL | hsl(323, 46%, 51%) |
| OKLCH | oklch(58% 0.166 345.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB4990 | 4.69:1 | AA | Lc -77.4 | Fine for body text |
| Black text on #BB4990 | 4.46:1 | AA large text | Lc 32.2 | Non-text elements, placeholder text |
| #BB4990 text on white | 4.69:1 | AA | Lc 71.9 | Content text, not long reading |
| #BB4990 text on black | 4.46:1 | AA large text | Lc -29.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E4ED
oklch(93.5% 0.022 344.2)
-
Step 200
200
#EECFDF
oklch(88.5% 0.04 345.4)
-
Step 300
300
#E5AECC
oklch(81% 0.075 345)
-
Step 400
400
#D581B1
oklch(70.7% 0.119 345.3)
-
Step 500
500
#C85E9E
oklch(63.1% 0.154 345.2)
-
Step 600
600 (this color)
#BB4990
oklch(58% 0.166 345.2)
-
Step 700
700
#9A3274
oklch(49.1% 0.156 345.3)
-
Step 800
800
#7D2B5E
oklch(42.7% 0.128 345.6)
-
Step 900
900
#65284D
oklch(37.7% 0.1 345.5)
-
Step 950
950
#3B182D
oklch(26.9% 0.063 345.2)
#BB4990 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #546792 | 0.180 |
| Deuteranopia (no green cones) | #757B8D | 0.161 |
| Tritanopia (no blue cones) | #C74866 | 0.069 |
| Achromatopsia (no color) | #747474 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB4990
#BB4990
oklch(58% 0.166 345.2)
- #009068
#009068
oklch(57.9% 0.121 165.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB4990, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Pink #CB416B ΔE 0.063
- Medium Violet Red #C71585 ΔE 0.063
- Light Plum #9D5783 ΔE 0.065
- Deep Rose #C74767 ΔE 0.067
- Purpley Pink #C83CB9 ΔE 0.073
- Pinky Purple #C94CBE ΔE 0.074
- Dark Rose #B5485D ΔE 0.078
- Light Burgundy #A8415B ΔE 0.087
Use #BB4990 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.