#BB4470
Closest named color: Deep Rose (#C74767). oklch(56.2% 0.158 0.7), rgb(187, 68, 112).
Aa
White text reads best on this color (5.03:1).
About this color
#BB4470 is a medium-dark, vivid red. In OKLCH its lightness is 56%, its chroma 0.158 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Deep Rose (#C74767), ΔE 0.030 away. White text reads best on it, at 5.03:1.
| Hue family | Reds |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Deep Rose (#C74767) |
| Black text | 4.17:1 |
| White text | 5.03:1 |
Values
| HEX | #BB4470 |
| RGB | rgb(187, 68, 112) |
| HSL | hsl(338, 47%, 50%) |
| OKLCH | oklch(56.2% 0.158 0.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB4470 | 5.03:1 | AA | Lc -79.4 | Fine for body text |
| Black text on #BB4470 | 4.17:1 | AA large text | Lc 30.1 | Non-text elements, placeholder text |
| #BB4470 text on white | 5.03:1 | AA | Lc 74.0 | Content text, not long reading |
| #BB4470 text on black | 4.17:1 | AA large text | Lc -27.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F5
oklch(97.1% 0.009 0.1)
-
Step 100
100
#F7E4E9
oklch(93.5% 0.022 359.7)
-
Step 200
200
#F1CFD8
oklch(88.6% 0.04 0.2)
-
Step 300
300
#E8AEBE
oklch(80.9% 0.071 0.6)
-
Step 400
400
#DA819D
oklch(70.6% 0.114 0.2)
-
Step 500
500
#CE5F85
oklch(63.2% 0.146 0.6)
-
Step 600
600 (this color)
#BB4470
oklch(56.2% 0.158 0.7)
-
Step 700
700
#9F335C
oklch(49.1% 0.147 0.8)
-
Step 800
800
#812B4B
oklch(42.6% 0.122 0.8)
-
Step 900
900
#68283F
oklch(37.6% 0.095 0.3)
-
Step 950
950
#3D1825
oklch(26.9% 0.06 359.8)
#BB4470 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5A6171 | 0.176 |
| Deuteranopia (no green cones) | #7A776D | 0.160 |
| Tritanopia (no blue cones) | #CA3755 | 0.046 |
| Achromatopsia (no color) | #6F6F6F | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB4470
#BB4470
oklch(56.2% 0.158 0.7)
- #008878
#008878
oklch(56.2% 0.101 180.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB4470, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Deep Rose #C74767 ΔE 0.030
- Dark Pink #CB416B ΔE 0.031
- Dark Rose #B5485D ΔE 0.033
- Light Burgundy #A8415B ΔE 0.048
- Dusty Red #B9484E ΔE 0.053
- Light Maroon #A24857 ΔE 0.062
- Light Plum #9D5783 ΔE 0.065
- Dull Red #BB3F3F ΔE 0.067
Use #BB4470 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.