#BB40AD
Closest named color: Purpley Pink (#C83CB9). oklch(58.3% 0.199 332.7), rgb(187, 64, 173).
Aa
White text reads best on this color (4.71:1).
About this color
#BB40AD is a medium-dark, vivid purple. In OKLCH its lightness is 58%, its chroma 0.199 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.030 away. White text reads best on it, at 4.71:1.
| Hue family | Purples |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.199) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.44:1 |
| White text | 4.71:1 |
Values
| HEX | #BB40AD |
| RGB | rgb(187, 64, 173) |
| HSL | hsl(307, 49%, 49%) |
| OKLCH | oklch(58.3% 0.199 332.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB40AD | 4.71:1 | AA | Lc -77.3 | Fine for body text |
| Black text on #BB40AD | 4.44:1 | AA large text | Lc 32.2 | Non-text elements, placeholder text |
| #BB40AD text on white | 4.71:1 | AA | Lc 71.9 | Content text, not long reading |
| #BB40AD text on black | 4.44:1 | AA large text | Lc -29.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE8
oklch(88.6% 0.049 332.3)
-
Step 300
300
#E4ABDA
oklch(80.8% 0.09 332.6)
-
Step 400
400
#D47CC7
oklch(70.6% 0.144 332.6)
-
Step 500
500
#C757B9
oklch(63.2% 0.184 332.6)
-
Step 600
600 (this color)
#BB40AD
oklch(58.3% 0.199 332.7)
-
Step 700
700
#99278D
oklch(49.1% 0.186 332.7)
-
Step 800
800
#7C2372
oklch(42.6% 0.153 332.8)
-
Step 900
900
#64235C
oklch(37.6% 0.119 332.8)
-
Step 950
950
#3B1636
oklch(27% 0.075 332.9)
#BB40AD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B68B0 | 0.212 |
| Deuteranopia (no green cones) | #657AAA | 0.183 |
| Tritanopia (no blue cones) | #C34B71 | 0.104 |
| Achromatopsia (no color) | #737373 | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB40AD
#BB40AD
oklch(58.3% 0.199 332.7)
- #00944C
#00944C
oklch(58.4% 0.152 152.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB40AD, closest first.
No curated palette has a color within ΔE 0.04 of #BB40AD.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.030
- Pinky Purple #C94CBE ΔE 0.042
- Medium Orchid #BA55D3 ΔE 0.064
- Purply #983FB2 ΔE 0.070
- Medium Violet Red #C71585 ΔE 0.072
- Amethyst #9B5FC0 ΔE 0.080
- Dark Orchid #9932CC ΔE 0.093
- Purple Pink #D725DE ΔE 0.093
Use #BB40AD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.