#BB40AC
Closest named color: Purpley Pink (#C83CB9). oklch(58.2% 0.199 333), rgb(187, 64, 172).
Aa
White text reads best on this color (4.72:1).
About this color
#BB40AC is a medium-dark, vivid purple. In OKLCH its lightness is 58%, its chroma 0.199 and its hue 333°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.031 away. White text reads best on it, at 4.72:1.
| Hue family | Purples |
| Lightness | medium-dark (58%) |
| Chroma | vivid (0.199) |
| Temperature | in between |
| Nearest name | Purpley Pink (#C83CB9) |
| Black text | 4.44:1 |
| White text | 4.72:1 |
Values
| HEX | #BB40AC |
| RGB | rgb(187, 64, 172) |
| HSL | hsl(307, 49%, 49%) |
| OKLCH | oklch(58.2% 0.199 333) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB40AC | 4.72:1 | AA | Lc -77.4 | Fine for body text |
| Black text on #BB40AC | 4.44:1 | AA large text | Lc 32.2 | Non-text elements, placeholder text |
| #BB40AC text on white | 4.72:1 | AA | Lc 71.9 | Content text, not long reading |
| #BB40AC text on black | 4.44:1 | AA large text | Lc -29.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EECEE7
oklch(88.6% 0.049 333.5)
-
Step 300
300
#E4ABDA
oklch(80.8% 0.09 332.6)
-
Step 400
400
#D47DC6
oklch(70.7% 0.141 333.1)
-
Step 500
500
#C757B8
oklch(63.1% 0.183 333)
-
Step 600
600 (this color)
#BB40AC
oklch(58.2% 0.199 333)
-
Step 700
700
#99288C
oklch(49.1% 0.184 333.1)
-
Step 800
800
#7C2372
oklch(42.6% 0.153 332.8)
-
Step 900
900
#64235C
oklch(37.6% 0.119 332.8)
-
Step 950
950
#3B1636
oklch(27% 0.075 332.9)
#BB40AC with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C68AF | 0.211 |
| Deuteranopia (no green cones) | #667AA9 | 0.182 |
| Tritanopia (no blue cones) | #C34B70 | 0.104 |
| Achromatopsia (no color) | #737373 | 0.200 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB40AC
#BB40AC
oklch(58.2% 0.199 333)
- #00934D
#00934D
oklch(58.1% 0.15 152.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB40AC, closest first.
No curated palette has a color within ΔE 0.04 of #BB40AC.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purpley Pink #C83CB9 ΔE 0.031
- Pinky Purple #C94CBE ΔE 0.042
- Medium Orchid #BA55D3 ΔE 0.065
- Purply #983FB2 ΔE 0.070
- Medium Violet Red #C71585 ΔE 0.071
- Amethyst #9B5FC0 ΔE 0.081
- Warm Purple #952E8F ΔE 0.093
- Dark Orchid #9932CC ΔE 0.094
Use #BB40AC in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.