#BB408C
Closest named color: Medium Violet Red (#C71585). oklch(56.8% 0.177 346.1), rgb(187, 64, 140).
Aa
White text reads best on this color (4.97:1).
About this color
#BB408C is a medium-dark, vivid red. In OKLCH its lightness is 57%, its chroma 0.177 and its hue 346°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.049 away. White text reads best on it, at 4.97:1.
| Hue family | Reds |
| Lightness | medium-dark (57%) |
| Chroma | vivid (0.177) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.22:1 |
| White text | 4.97:1 |
Values
| HEX | #BB408C |
| RGB | rgb(187, 64, 140) |
| HSL | hsl(323, 49%, 49%) |
| OKLCH | oklch(56.8% 0.177 346.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB408C | 4.97:1 | AA | Lc -78.9 | Fine for body text |
| Black text on #BB408C | 4.22:1 | AA large text | Lc 30.6 | Non-text elements, placeholder text |
| #BB408C text on white | 4.97:1 | AA | Lc 73.5 | Content text, not long reading |
| #BB408C text on black | 4.22:1 | AA large text | Lc -28.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F6E4ED
oklch(93.6% 0.023 345.8)
-
Step 200
200
#F0CEDF
oklch(88.5% 0.044 346.4)
-
Step 300
300
#E7ACCB
oklch(80.8% 0.079 346.2)
-
Step 400
400
#D97EB1
oklch(70.7% 0.128 346.2)
-
Step 500
500
#CC5A9E
oklch(63.1% 0.163 346)
-
Step 600
600 (this color)
#BB408C
oklch(56.8% 0.177 346.1)
-
Step 700
700
#9D2D74
oklch(49.1% 0.164 345.9)
-
Step 800
800
#80275E
oklch(42.7% 0.136 346.4)
-
Step 900
900
#67264D
oklch(37.7% 0.105 346.3)
-
Step 950
950
#3D172D
oklch(27.1% 0.067 346.7)
#BB408C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4E628E | 0.193 |
| Deuteranopia (no green cones) | #727789 | 0.171 |
| Tritanopia (no blue cones) | #C73E60 | 0.072 |
| Achromatopsia (no color) | #707070 | 0.178 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB408C
#BB408C
oklch(56.8% 0.177 346.1)
- #008C67
#008C67
oklch(56.8% 0.117 166.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB408C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.049
- Dark Pink #CB416B ΔE 0.063
- Deep Rose #C74767 ΔE 0.069
- Light Plum #9D5783 ΔE 0.071
- Purpley Pink #C83CB9 ΔE 0.074
- Dark Rose #B5485D ΔE 0.079
- Pinky Purple #C94CBE ΔE 0.080
- Dark Hot Pink #D90166 ΔE 0.083
Use #BB408C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.