#BB354D
Closest named color: Dull Red (#BB3F3F). oklch(53.6% 0.17 14.9), rgb(187, 53, 77).
Aa
White text reads best on this color (5.63:1).
About this color
#BB354D is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.170 and its hue 15°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.029 away. White text reads best on it, at 5.63:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.170) |
| Temperature | warm |
| Nearest name | Dull Red (#BB3F3F) |
| Black text | 3.72:1 |
| White text | 5.63:1 |
Values
| HEX | #BB354D |
| RGB | rgb(187, 53, 77) |
| HSL | hsl(349, 56%, 47%) |
| OKLCH | oklch(53.6% 0.17 14.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB354D | 5.63:1 | AA | Lc -82.3 | Fine for body text |
| Black text on #BB354D | 3.72:1 | AA large text | Lc 27.1 | Dividers and decoration only |
| #BB354D text on white | 5.63:1 | AA | Lc 77.0 | Fine for body text |
| #BB354D text on black | 3.72:1 | AA large text | Lc -24.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF3F3
oklch(97.1% 0.01 17.3)
-
Step 100
100
#F8E4E5
oklch(93.5% 0.022 14.1)
-
Step 200
200
#F4CED0
oklch(88.4% 0.043 14.4)
-
Step 300
300
#EEADB1
oklch(81% 0.077 14.8)
-
Step 400
400
#E27F88
oklch(70.7% 0.122 14.9)
-
Step 500
500
#D75B6B
oklch(63.2% 0.156 14.9)
-
Step 600
600 (this color)
#BB354D
oklch(53.6% 0.17 14.9)
-
Step 700
700
#A72D43
oklch(49.2% 0.157 15)
-
Step 800
800
#882737
oklch(42.8% 0.131 15.2)
-
Step 900
900
#6D2630
oklch(37.7% 0.101 14.9)
-
Step 950
950
#40171C
oklch(26.9% 0.064 15)
#BB354D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #58564D | 0.188 |
| Deuteranopia (no green cones) | #7A714A | 0.172 |
| Tritanopia (no blue cones) | #CD103F | 0.043 |
| Achromatopsia (no color) | #676767 | 0.171 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB354D
#BB354D
oklch(53.6% 0.17 14.9)
- #007E7E
#007E7E
oklch(53.7% 0.092 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB354D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dull Red #BB3F3F ΔE 0.029
- Dusty Red #B9484E ΔE 0.033
- Dark Rose #B5485D ΔE 0.033
- Light Burgundy #A8415B ΔE 0.041
- Rose Red #BE013C ΔE 0.043
- Ruby #CA0147 ΔE 0.044
- Lipstick Red #C0022F ΔE 0.047
- Deep Rose #C74767 ΔE 0.049
Use #BB354D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.