#BB354A

Closest named color: Dull Red (#BB3F3F). oklch(53.6% 0.17 16.3), rgb(187, 53, 74).

Aa

White text reads best on this color (5.64:1).

About this color

#BB354A is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.170 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Dull Red (#BB3F3F), ΔE 0.026 away. White text reads best on it, at 5.64:1.

Hue familyReds
Lightnessmedium-dark (54%)
Chromavivid (0.170)
Temperaturewarm
Nearest nameDull Red (#BB3F3F)
Black text3.72:1
White text5.64:1

Values

HEX#BB354A
RGBrgb(187, 53, 74)
HSLhsl(351, 56%, 47%)
OKLCHoklch(53.6% 0.17 16.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #BB354A 5.64:1 AA Lc -82.4 Fine for body text
Black text on #BB354A 3.72:1 AA large text Lc 27.0 Dividers and decoration only
#BB354A text on white 5.64:1 AA Lc 77.1 Fine for body text
#BB354A text on black 3.72:1 AA large text Lc -24.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FCF3F3

    oklch(97.1% 0.01 17.3)

  2. Step 100

    100

    #F8E4E5

    oklch(93.5% 0.022 14.1)

  3. Step 200

    200

    #F4CECF

    oklch(88.4% 0.043 16.2)

  4. Step 300

    300

    #EEADB0

    oklch(80.9% 0.077 15.8)

  5. Step 400

    400

    #E27F86

    oklch(70.6% 0.122 16.2)

  6. Step 500

    500

    #D75B68

    oklch(63.1% 0.156 16.4)

  7. Step 600

    600 (this color)

    #BB354A

    oklch(53.6% 0.17 16.3)

  8. Step 700

    700

    #A72D40

    oklch(49.1% 0.157 16.6)

  9. Step 800

    800

    #882735

    oklch(42.7% 0.131 16.5)

  10. Step 900

    900

    #6D262E

    oklch(37.7% 0.101 16.7)

  11. Step 950

    950

    #40171B

    oklch(26.9% 0.064 16.5)

Export this scale for Tailwind in the Tailwind colors tool

#BB354A with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#59554A0.186
Deuteranopia (no green cones)#7B71460.171
Tritanopia (no blue cones)#CD0E3E0.043
Achromatopsia (no color)#6767670.171

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #BB354A

    #BB354A

    oklch(53.6% 0.17 16.3)

  • #007D7F

    #007D7F

    oklch(53.5% 0.091 196.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #BB354A

    #BB354A

    oklch(53.6% 0.17 16.3)

  • #AE3981

    #AE3981

    oklch(53.5% 0.17 346.4)

  • #B04A00

    #B04A00

    oklch(53.5% 0.15 46.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #BB354A

    #BB354A

    oklch(53.6% 0.17 16.3)

  • #00815F

    #00815F

    oklch(53.5% 0.11 166.6)

  • #00799B

    #00799B

    oklch(53.7% 0.103 226.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #BB354A

    #BB354A

    oklch(53.6% 0.17 16.3)

  • #3B8100

    #3B8100

    oklch(53.6% 0.161 136.4)

  • #186BCD

    #186BCD

    oklch(53.7% 0.17 256.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #BB354A

    #BB354A

    oklch(53.6% 0.17 16.3)

  • #767100

    #767100

    oklch(53.6% 0.115 106.6)

  • #007D7F

    #007D7F

    oklch(53.5% 0.091 196.7)

  • #6957C9

    #6957C9

    oklch(53.5% 0.17 286.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB354A, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #BB354A in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.