#BB3490
Closest named color: Medium Violet Red (#C71585). oklch(55.7% 0.194 343.5), rgb(187, 52, 144).
Aa
White text reads best on this color (5.24:1).
About this color
#BB3490 is a medium-dark, vivid pink. In OKLCH its lightness is 56%, its chroma 0.194 and its hue 344°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.036 away. White text reads best on it, at 5.24:1.
| Hue family | Pinks |
| Lightness | medium-dark (56%) |
| Chroma | vivid (0.194) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 4.00:1 |
| White text | 5.24:1 |
Values
| HEX | #BB3490 |
| RGB | rgb(187, 52, 144) |
| HSL | hsl(319, 56%, 47%) |
| OKLCH | oklch(55.7% 0.194 343.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB3490 | 5.24:1 | AA | Lc -80.3 | Fine for body text |
| Black text on #BB3490 | 4.00:1 | AA large text | Lc 29.2 | Dividers and decoration only |
| #BB3490 text on white | 5.24:1 | AA | Lc 74.9 | Content text, not long reading |
| #BB3490 text on black | 4.00:1 | AA large text | Lc -26.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F7
oklch(97% 0.013 345.5)
-
Step 100
100
#F7E4EE
oklch(93.7% 0.024 344.4)
-
Step 200
200
#F1CDE1
oklch(88.5% 0.048 343.6)
-
Step 300
300
#E9AACF
oklch(80.8% 0.088 343.2)
-
Step 400
400
#DC7BB7
oklch(70.8% 0.14 343.4)
-
Step 500
500
#CF54A5
oklch(63% 0.179 343.1)
-
Step 600
600 (this color)
#BB3490
oklch(55.7% 0.194 343.5)
-
Step 700
700
#A0247A
oklch(49% 0.181 343.4)
-
Step 800
800
#822163
oklch(42.7% 0.149 343.6)
-
Step 900
900
#692251
oklch(37.7% 0.116 343.5)
-
Step 950
950
#3E152F
oklch(27% 0.073 344.2)
#BB3490 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #425E93 | 0.214 |
| Deuteranopia (no green cones) | #6C748D | 0.186 |
| Tritanopia (no blue cones) | #C7345E | 0.083 |
| Achromatopsia (no color) | #6C6C6C | 0.196 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB3490
#BB3490
oklch(55.7% 0.194 343.5)
- #008960
#008960
oklch(55.8% 0.119 163.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB3490, closest first.
No curated palette has a color within ΔE 0.04 of #BB3490.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.036
- Purpley Pink #C83CB9 ΔE 0.066
- Dark Pink #CB416B ΔE 0.078
- Pinky Purple #C94CBE ΔE 0.079
- Warm Purple #952E8F ΔE 0.080
- Dark Hot Pink #D90166 ΔE 0.086
- Light Plum #9D5783 ΔE 0.086
- Deep Rose #C74767 ΔE 0.087
Use #BB3490 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.