#BB2978
Closest named color: Medium Violet Red (#C71585). oklch(53.9% 0.193 352.9), rgb(187, 41, 120).
Aa
White text reads best on this color (5.67:1).
About this color
#BB2978 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.193 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.034 away. White text reads best on it, at 5.67:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.193) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.70:1 |
| White text | 5.67:1 |
Values
| HEX | #BB2978 |
| RGB | rgb(187, 41, 120) |
| HSL | hsl(328, 64%, 45%) |
| OKLCH | oklch(53.9% 0.193 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB2978 | 5.67:1 | AA | Lc -82.3 | Fine for body text |
| Black text on #BB2978 | 3.70:1 | AA large text | Lc 27.1 | Dividers and decoration only |
| #BB2978 text on white | 5.67:1 | AA | Lc 77.0 | Fine for body text |
| #BB2978 text on black | 3.70:1 | AA large text | Lc -24.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F6
oklch(97% 0.012 351)
-
Step 100
100
#F8E3EB
oklch(93.5% 0.025 352.5)
-
Step 200
200
#F4CDDC
oklch(88.6% 0.048 353)
-
Step 300
300
#EEAAC5
oklch(81% 0.087 353.6)
-
Step 400
400
#E279A8
oklch(70.7% 0.14 353)
-
Step 500
500
#D65293
oklch(63.1% 0.178 352.8)
-
Step 600
600 (this color)
#BB2978
oklch(53.9% 0.193 352.9)
-
Step 700
700
#A6206A
oklch(49.1% 0.18 352.6)
-
Step 800
800
#871E56
oklch(42.7% 0.149 352.9)
-
Step 900
900
#6D2047
oklch(37.7% 0.116 352.9)
-
Step 950
950
#40142A
oklch(27% 0.074 352.1)
#BB2978 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #46567A | 0.217 |
| Deuteranopia (no green cones) | #6F7075 | 0.192 |
| Tritanopia (no blue cones) | #CA184D | 0.070 |
| Achromatopsia (no color) | #676767 | 0.195 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB2978
#BB2978
oklch(53.9% 0.193 352.9)
- #008168
#008168
oklch(53.8% 0.103 172.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB2978, closest first.
No curated palette has a color within ΔE 0.04 of #BB2978.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.034
- Dark Pink #CB416B ΔE 0.063
- Dark Hot Pink #D90166 ΔE 0.064
- Deep Rose #C74767 ΔE 0.071
- Light Burgundy #A8415B ΔE 0.072
- Raspberry #B00149 ΔE 0.075
- Dark Rose #B5485D ΔE 0.075
- Ruby #CA0147 ΔE 0.076
Use #BB2978 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.