#BB2970
Closest named color: Medium Violet Red (#C71585). oklch(53.6% 0.19 356.5), rgb(187, 41, 112).
Aa
White text reads best on this color (5.73:1).
About this color
#BB2970 is a medium-dark, vivid red. In OKLCH its lightness is 54%, its chroma 0.190 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.044 away. White text reads best on it, at 5.73:1.
| Hue family | Reds |
| Lightness | medium-dark (54%) |
| Chroma | vivid (0.190) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.66:1 |
| White text | 5.73:1 |
Values
| HEX | #BB2970 |
| RGB | rgb(187, 41, 112) |
| HSL | hsl(331, 64%, 45%) |
| OKLCH | oklch(53.6% 0.19 356.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB2970 | 5.73:1 | AA | Lc -82.6 | Fine for body text |
| Black text on #BB2970 | 3.66:1 | AA large text | Lc 26.8 | Dividers and decoration only |
| #BB2970 text on white | 5.73:1 | AA | Lc 77.3 | Fine for body text |
| #BB2970 text on black | 3.66:1 | AA large text | Lc -24.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#FCF2F5
oklch(97% 0.011 357)
-
Step 100
100
#F9E3EA
oklch(93.6% 0.026 356.3)
-
Step 200
200
#F4CDDA
oklch(88.5% 0.047 356.1)
-
Step 300
300
#EEAAC2
oklch(80.9% 0.085 356.3)
-
Step 400
400
#E27AA3
oklch(70.7% 0.136 356.1)
-
Step 500
500
#D7538C
oklch(63.1% 0.174 356.5)
-
Step 600
600 (this color)
#BB2970
oklch(53.6% 0.19 356.5)
-
Step 700
700
#A72163
oklch(49.1% 0.177 356.4)
-
Step 800
800
#881F51
oklch(42.8% 0.146 356.5)
-
Step 900
900
#6D2143
oklch(37.7% 0.113 356.4)
-
Step 950
950
#401427
oklch(26.8% 0.072 356.2)
#BB2970 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #495572 | 0.213 |
| Deuteranopia (no green cones) | #71706D | 0.190 |
| Tritanopia (no blue cones) | #CA1149 | 0.062 |
| Achromatopsia (no color) | #666666 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB2970
#BB2970
oklch(53.6% 0.19 356.5)
- #00806C
#00806C
oklch(53.6% 0.1 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB2970, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.044
- Dark Pink #CB416B ΔE 0.057
- Dark Hot Pink #D90166 ΔE 0.060
- Light Burgundy #A8415B ΔE 0.063
- Ruby #CA0147 ΔE 0.064
- Raspberry #B00149 ΔE 0.064
- Deep Rose #C74767 ΔE 0.065
- Dark Rose #B5485D ΔE 0.066
Use #BB2970 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.