#BB2440
Closest named color: Rose Red (#BE013C). oklch(51.9% 0.185 17.2), rgb(187, 36, 64).
Aa
White text reads best on this color (6.10:1).
About this color
#BB2440 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.185 and its hue 17°. Its hue sits on the warm side of the wheel. The nearest named color is Rose Red (#BE013C), ΔE 0.022 away. White text reads best on it, at 6.10:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.185) |
| Temperature | warm |
| Nearest name | Rose Red (#BE013C) |
| Black text | 3.43:1 |
| White text | 6.10:1 |
Values
| HEX | #BB2440 |
| RGB | rgb(187, 36, 64) |
| HSL | hsl(349, 68%, 44%) |
| OKLCH | oklch(51.9% 0.185 17.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB2440 | 6.10:1 | AA | Lc -84.1 | Fine for body text |
| Black text on #BB2440 | 3.43:1 | AA large text | Lc 25.2 | Dividers and decoration only |
| #BB2440 text on white | 6.10:1 | AA | Lc 78.9 | Fine for body text |
| #BB2440 text on black | 3.43:1 | AA large text | Lc -22.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F2
oklch(97% 0.012 17.4)
-
Step 100
100
#FBE3E4
oklch(93.6% 0.026 14.7)
-
Step 200
200
#F8CDCD
oklch(88.5% 0.049 18.1)
-
Step 300
300
#F5A9AC
oklch(80.9% 0.09 16.6)
-
Step 400
400
#EC7880
oklch(70.7% 0.143 17.1)
-
Step 500
500
#E24E60
oklch(63.1% 0.183 17.1)
-
Step 600
600
#CD2847
oklch(55.6% 0.198 17.1)
-
Step 700
700 (this color)
#BB2440
oklch(51.9% 0.185 17.2)
-
Step 800
800
#90182F
oklch(42.7% 0.153 17.1)
-
Step 900
900
#741D2A
oklch(37.7% 0.12 16.8)
-
Step 950
950
#441319
oklch(27% 0.075 16.6)
#BB2440 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524E40 | 0.205 |
| Deuteranopia (no green cones) | #776D3C | 0.187 |
| Tritanopia (no blue cones) | #CD0030 | 0.038 |
| Achromatopsia (no color) | #626262 | 0.186 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB2440
#BB2440
oklch(51.9% 0.185 17.2)
- #00787A
#00787A
oklch(51.9% 0.088 196.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB2440, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rose Red #BE013C ΔE 0.022
- Lipstick Red #C0022F ΔE 0.024
- Ruby #CA0147 ΔE 0.035
- Firebrick #B22222 ΔE 0.038
- Scarlet #BE0119 ΔE 0.039
- Cherry #CF0234 ΔE 0.040
- Dull Red #BB3F3F ΔE 0.041
- Rouge #AB1239 ΔE 0.042
Use #BB2440 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.