#BB0967
Closest named color: Raspberry (#B00149). oklch(51.7% 0.207 358.2), rgb(187, 9, 103).
Aa
White text reads best on this color (6.27:1).
About this color
#BB0967 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.207 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Raspberry (#B00149), ΔE 0.049 away. White text reads best on it, at 6.27:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Raspberry (#B00149) |
| Black text | 3.34:1 |
| White text | 6.27:1 |
Values
| HEX | #BB0967 |
| RGB | rgb(187, 9, 103) |
| HSL | hsl(328, 91%, 38%) |
| OKLCH | oklch(51.7% 0.207 358.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB0967 | 6.27:1 | AA | Lc -84.2 | Fine for body text |
| Black text on #BB0967 | 3.34:1 | AA large text | Lc 25.1 | Dividers and decoration only |
| #BB0967 text on white | 6.27:1 | AA | Lc 79.0 | Fine for body text |
| #BB0967 text on black | 3.34:1 | AA large text | Lc -22.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CBD9
oklch(88.6% 0.055 358.1)
-
Step 300
300
#F6A5C0
oklch(80.8% 0.101 358)
-
Step 400
400
#ED71A0
oklch(70.7% 0.16 358.1)
-
Step 500
500
#E34288
oklch(63.1% 0.205 358.3)
-
Step 600
600
#CE0B72
oklch(55.6% 0.222 358.3)
-
Step 700
700 (this color)
#BB0967
oklch(51.7% 0.207 358.2)
-
Step 800
800
#90044E
oklch(42.6% 0.171 358.2)
-
Step 900
900
#741541
oklch(37.7% 0.133 358.1)
-
Step 950
950
#440F26
oklch(26.9% 0.084 357.9)
#BB0967 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404C69 | 0.236 |
| Deuteranopia (no green cones) | #6D6B63 | 0.209 |
| Tritanopia (no blue cones) | #CB003C | 0.072 |
| Achromatopsia (no color) | #606060 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB0967
#BB0967
oklch(51.7% 0.207 358.2)
- #007968
#007968
oklch(51.6% 0.095 178.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB0967, closest first.
No curated palette has a color within ΔE 0.04 of #BB0967.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Raspberry #B00149 ΔE 0.049
- Medium Violet Red #C71585 ΔE 0.051
- Violet Red #A50055 ΔE 0.053
- Ruby #CA0147 ΔE 0.059
- Deep Magenta #A0025C ΔE 0.060
- Dark Hot Pink #D90166 ΔE 0.062
- Rose Red #BE013C ΔE 0.063
- Red Violet #9E0168 ΔE 0.065
Use #BB0967 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.