#BB0068
Closest named color: Medium Violet Red (#C71585). oklch(51.5% 0.21 357.5), rgb(187, 0, 104).
Aa
White text reads best on this color (6.33:1).
About this color
#BB0068 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.210 and its hue 358°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.050 away. White text reads best on it, at 6.33:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.210) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.31:1 |
| White text | 6.33:1 |
Values
| HEX | #BB0068 |
| RGB | rgb(187, 0, 104) |
| HSL | hsl(327, 100%, 37%) |
| OKLCH | oklch(51.5% 0.21 357.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #BB0068 | 6.33:1 | AA | Lc -84.2 | Fine for body text |
| Black text on #BB0068 | 3.31:1 | AA large text | Lc 25.1 | Dividers and decoration only |
| #BB0068 text on white | 6.33:1 | AA | Lc 79.0 | Fine for body text |
| #BB0068 text on black | 3.31:1 | AA large text | Lc -22.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CAD9
oklch(88.4% 0.056 357.2)
-
Step 300
300
#F6A5C1
oklch(80.9% 0.101 357.3)
-
Step 400
400
#EE70A1
oklch(70.8% 0.163 357.6)
-
Step 500
500
#E4408A
oklch(63.1% 0.208 357.5)
-
Step 600
600
#CF0274
oklch(55.6% 0.226 357.5)
-
Step 700
700 (this color)
#BB0068
oklch(51.5% 0.21 357.5)
-
Step 800
800
#91004F
oklch(42.7% 0.174 357.7)
-
Step 900
900
#751442
oklch(37.8% 0.136 357.6)
-
Step 950
950
#450F27
oklch(27.1% 0.086 357.3)
#BB0068 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4B6A | 0.241 |
| Deuteranopia (no green cones) | #6C6B64 | 0.213 |
| Tritanopia (no blue cones) | #CB003B | 0.077 |
| Achromatopsia (no color) | #5F5F5F | 0.212 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #BB0068
#BB0068
oklch(51.5% 0.21 357.5)
- #007967
#007967
oklch(51.5% 0.095 177.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #BB0068, closest first.
No curated palette has a color within ΔE 0.04 of #BB0068.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.050
- Raspberry #B00149 ΔE 0.051
- Violet Red #A50055 ΔE 0.053
- Deep Magenta #A0025C ΔE 0.059
- Ruby #CA0147 ΔE 0.062
- Red Violet #9E0168 ΔE 0.063
- Dark Hot Pink #D90166 ΔE 0.064
- Dark Fuchsia #9D0759 ΔE 0.065
Use #BB0068 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.