#B96349
Closest named color: Clay (#B66A50). oklch(59.4% 0.118 37.6), rgb(185, 99, 73).
Aa
Black text reads best on this color (4.94:1).
About this color
#B96349 is a medium-dark, moderately saturated red. In OKLCH its lightness is 59%, its chroma 0.118 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Clay (#B66A50), ΔE 0.016 away. Black text reads best on it, at 4.94:1.
| Hue family | Reds |
| Lightness | medium-dark (59%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Clay (#B66A50) |
| Black text | 4.94:1 |
| White text | 4.24:1 |
Values
| HEX | #B96349 |
| RGB | rgb(185, 99, 73) |
| HSL | hsl(14, 44%, 51%) |
| OKLCH | oklch(59.4% 0.118 37.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B96349 | 4.24:1 | AA large text | Lc -74.5 | Content text, not long reading |
| Black text on #B96349 | 4.94:1 | AA | Lc 35.1 | Non-text elements, placeholder text |
| #B96349 text on white | 4.24:1 | AA large text | Lc 69.0 | Content text, not long reading |
| #B96349 text on black | 4.94:1 | AA | Lc -32.7 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F5E6E2
oklch(93.6% 0.017 35.3)
-
Step 200
200
#EDD2CA
oklch(88.4% 0.032 37.1)
-
Step 300
300
#E3B4A6
oklch(80.8% 0.058 37.2)
-
Step 400
400
#D38C77
oklch(70.7% 0.093 37.2)
-
Step 500
500 (this color)
#B96349
oklch(59.4% 0.118 37.6)
-
Step 600
600
#B15438
oklch(55.6% 0.129 37.5)
-
Step 700
700
#98442B
oklch(49.2% 0.119 37.2)
-
Step 800
800
#7B3924
oklch(42.7% 0.098 38.2)
-
Step 900
900
#633122
oklch(37.5% 0.077 37.5)
-
Step 950
950
#3A1D15
oklch(26.9% 0.048 36.3)
#B96349 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #796F47 | 0.113 |
| Deuteranopia (no green cones) | #8E8248 | 0.105 |
| Tritanopia (no blue cones) | #CA545D | 0.056 |
| Achromatopsia (no color) | #7B7B7B | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B96349
#B96349
oklch(59.4% 0.118 37.6)
- #008DA8
#008DA8
oklch(59.4% 0.106 217.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B96349, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Clay #B66A50 ΔE 0.016
- Adobe #BD6C48 ΔE 0.024
- Terra Cotta #C9643B ΔE 0.033
- Terracotta #CA6641 ΔE 0.034
- Copper #B66325 ΔE 0.036
- Terracota #CB6843 ΔE 0.038
- Pinkish Brown #B17261 ΔE 0.039
- Clay Brown #B2713D ΔE 0.042
Use #B96349 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.