#B940B0

Closest named color: Purpley Pink (#C83CB9). oklch(58.1% 0.201 330.9), rgb(185, 64, 176).

Aa

White text reads best on this color (4.74:1).

About this color

#B940B0 is a medium-dark, vivid purple. In OKLCH its lightness is 58%, its chroma 0.201 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purpley Pink (#C83CB9), ΔE 0.031 away. White text reads best on it, at 4.74:1.

Hue familyPurples
Lightnessmedium-dark (58%)
Chromavivid (0.201)
Temperaturein between
Nearest namePurpley Pink (#C83CB9)
Black text4.42:1
White text4.74:1

Values

HEX#B940B0
RGBrgb(185, 64, 176)
HSLhsl(304, 49%, 49%)
OKLCHoklch(58.1% 0.201 330.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B940B0 4.74:1 AA Lc -77.5 Fine for body text
Black text on #B940B0 4.42:1 AA large text Lc 32.0 Non-text elements, placeholder text
#B940B0 text on white 4.74:1 AA Lc 72.1 Content text, not long reading
#B940B0 text on black 4.42:1 AA large text Lc -29.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #FBF3F9

    oklch(97.2% 0.012 334.1)

  2. Step 100

    100

    #F5E4F2

    oklch(93.6% 0.026 331.5)

  3. Step 200

    200

    #EDCEE9

    oklch(88.5% 0.05 330.2)

  4. Step 300

    300

    #E3ACDC

    oklch(81% 0.09 330.7)

  5. Step 400

    400

    #D37DCA

    oklch(70.7% 0.144 330.8)

  6. Step 500

    500

    #C557BC

    oklch(63% 0.185 330.8)

  7. Step 600

    600 (this color)

    #B940B0

    oklch(58.1% 0.201 330.9)

  8. Step 700

    700

    #972890

    oklch(49% 0.186 330.7)

  9. Step 800

    800

    #7B2475

    oklch(42.7% 0.154 330.8)

  10. Step 900

    900

    #63235E

    oklch(37.6% 0.12 330.9)

  11. Step 950

    950

    #3A1637

    oklch(26.9% 0.075 330.7)

Export this scale for Tailwind in the Tailwind colors tool

#B940B0 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#3868B30.211
Deuteranopia (no green cones)#6279AD0.182
Tritanopia (no blue cones)#C04D720.108
Achromatopsia (no color)#7373730.202

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B940B0

    #B940B0

    oklch(58.1% 0.201 330.9)

  • #009346

    #009346

    oklch(58% 0.156 150.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B940B0

    #B940B0

    oklch(58.1% 0.201 330.9)

  • #9154DC

    #9154DC

    oklch(58.2% 0.2 301)

  • #D13274

    #D13274

    oklch(58.1% 0.2 0.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B940B0

    #B940B0

    oklch(58.1% 0.201 330.9)

  • #6F8600

    #6F8600

    oklch(58.1% 0.139 121)

  • #008F7E

    #008F7E

    oklch(58.3% 0.105 180.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B940B0

    #B940B0

    oklch(58.1% 0.201 330.9)

  • #957700

    #957700

    oklch(58.1% 0.119 91.1)

  • #008A9C

    #008A9C

    oklch(58.1% 0.101 210.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B940B0

    #B940B0

    oklch(58.1% 0.201 330.9)

  • #B36400

    #B36400

    oklch(58.2% 0.136 60.6)

  • #009346

    #009346

    oklch(58% 0.156 150.9)

  • #0083C2

    #0083C2

    oklch(58.2% 0.134 240.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B940B0, closest first.

No curated palette has a color within ΔE 0.04 of #B940B0.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B940B0 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.