#B91774
Closest named color: Medium Violet Red (#C71585). oklch(52.3% 0.204 352.9), rgb(185, 23, 116).
Aa
White text reads best on this color (6.10:1).
About this color
#B91774 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.204 and its hue 353°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.037 away. White text reads best on it, at 6.10:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.204) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.43:1 |
| White text | 6.10:1 |
Values
| HEX | #B91774 |
| RGB | rgb(185, 23, 116) |
| HSL | hsl(326, 78%, 41%) |
| OKLCH | oklch(52.3% 0.204 352.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B91774 | 6.10:1 | AA | Lc -83.9 | Fine for body text |
| Black text on #B91774 | 3.43:1 | AA large text | Lc 25.4 | Dividers and decoration only |
| #B91774 text on white | 6.10:1 | AA | Lc 78.6 | Fine for body text |
| #B91774 text on black | 3.43:1 | AA large text | Lc -23.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FAE2EB
oklch(93.5% 0.029 352.9)
-
Step 200
200
#F7CBDC
oklch(88.5% 0.054 353.1)
-
Step 300
300
#F3A6C6
oklch(80.9% 0.099 352.9)
-
Step 400
400
#E972A9
oklch(70.6% 0.158 352.9)
-
Step 500
500
#DF4594
oklch(63.1% 0.203 353)
-
Step 600
600
#CA177E
oklch(55.7% 0.219 353.2)
-
Step 700
700 (this color)
#B91774
oklch(52.3% 0.204 352.9)
-
Step 800
800
#8D0C57
oklch(42.7% 0.169 352.8)
-
Step 900
900
#721848
oklch(37.8% 0.132 352.9)
-
Step 950
950
#43102A
oklch(27% 0.084 352.8)
#B91774 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D5076 | 0.233 |
| Deuteranopia (no green cones) | #6B6C71 | 0.203 |
| Tritanopia (no blue cones) | #C80046 | 0.075 |
| Achromatopsia (no color) | #626262 | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B91774
#B91774
oklch(52.3% 0.204 352.9)
- #007C64
#007C64
oklch(52.3% 0.1 172.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B91774, closest first.
No curated palette has a color within ΔE 0.04 of #B91774.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.037
- Violet Red #A50055 ΔE 0.063
- Red Violet #9E0168 ΔE 0.063
- Deep Magenta #A0025C ΔE 0.065
- Raspberry #B00149 ΔE 0.066
- Dark Hot Pink #D90166 ΔE 0.069
- Dark Fuchsia #9D0759 ΔE 0.072
- Ruby #CA0147 ΔE 0.076
Use #B91774 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.