#B90D70
Closest named color: Medium Violet Red (#C71585). oklch(51.8% 0.207 354.1), rgb(185, 13, 112).
Aa
White text reads best on this color (6.26:1).
About this color
#B90D70 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.207 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.042 away. White text reads best on it, at 6.26:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.207) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.35:1 |
| White text | 6.26:1 |
Values
| HEX | #B90D70 |
| RGB | rgb(185, 13, 112) |
| HSL | hsl(325, 87%, 39%) |
| OKLCH | oklch(51.8% 0.207 354.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B90D70 | 6.26:1 | AA | Lc -84.3 | Fine for body text |
| Black text on #B90D70 | 3.35:1 | AA large text | Lc 25.0 | Dividers and decoration only |
| #B90D70 text on white | 6.26:1 | AA | Lc 79.1 | Fine for body text |
| #B90D70 text on black | 3.35:1 | AA large text | Lc -22.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CBDB
oklch(88.5% 0.055 354.9)
-
Step 300
300
#F4A6C5
oklch(80.9% 0.099 354)
-
Step 400
400
#EB71A7
oklch(70.7% 0.161 354.2)
-
Step 500
500
#E14392
oklch(63.2% 0.206 354)
-
Step 600
600
#CC0F7C
oklch(55.7% 0.223 354.1)
-
Step 700
700 (this color)
#B90D70
oklch(51.8% 0.207 354.1)
-
Step 800
800
#8F0655
oklch(42.8% 0.172 354.3)
-
Step 900
900
#731646
oklch(37.8% 0.134 354.4)
-
Step 950
950
#441029
oklch(27.1% 0.084 354.6)
#B90D70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4D72 | 0.237 |
| Deuteranopia (no green cones) | #6A6B6C | 0.208 |
| Tritanopia (no blue cones) | #C80042 | 0.077 |
| Achromatopsia (no color) | #606060 | 0.209 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B90D70
#B90D70
oklch(51.8% 0.207 354.1)
- #007A64
#007A64
oklch(51.7% 0.098 174.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B90D70, closest first.
No curated palette has a color within ΔE 0.04 of #B90D70.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.042
- Violet Red #A50055 ΔE 0.058
- Red Violet #9E0168 ΔE 0.060
- Deep Magenta #A0025C ΔE 0.060
- Raspberry #B00149 ΔE 0.061
- Dark Fuchsia #9D0759 ΔE 0.067
- Dark Hot Pink #D90166 ΔE 0.069
- Ruby #CA0147 ΔE 0.073
Use #B90D70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.