#B90B69
Closest named color: Medium Violet Red (#C71585). oklch(51.5% 0.205 357), rgb(185, 11, 105).
Aa
White text reads best on this color (6.33:1).
About this color
#B90B69 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.205 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.050 away. White text reads best on it, at 6.33:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.205) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.31:1 |
| White text | 6.33:1 |
Values
| HEX | #B90B69 |
| RGB | rgb(185, 11, 105) |
| HSL | hsl(328, 89%, 38%) |
| OKLCH | oklch(51.5% 0.205 357) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B90B69 | 6.33:1 | AA | Lc -84.6 | Fine for body text |
| Black text on #B90B69 | 3.31:1 | AA large text | Lc 24.7 | Dividers and decoration only |
| #B90B69 text on white | 6.33:1 | AA | Lc 79.3 | Fine for body text |
| #B90B69 text on black | 3.31:1 | AA large text | Lc -22.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CBD9
oklch(88.6% 0.055 358.1)
-
Step 300
300
#F5A6C1
oklch(80.9% 0.099 357.4)
-
Step 400
400
#EC71A2
oklch(70.7% 0.16 356.9)
-
Step 500
500
#E2438B
oklch(63.1% 0.204 357)
-
Step 600
600
#CD1075
oklch(55.6% 0.221 357.1)
-
Step 700
700 (this color)
#B90B69
oklch(51.5% 0.205 357)
-
Step 800
800
#8F0750
oklch(42.6% 0.17 357)
-
Step 900
900
#731643
oklch(37.6% 0.132 356.5)
-
Step 950
950
#441027
oklch(27% 0.083 357.1)
#B90B69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4C6B | 0.235 |
| Deuteranopia (no green cones) | #6C6A65 | 0.206 |
| Tritanopia (no blue cones) | #C9003E | 0.073 |
| Achromatopsia (no color) | #606060 | 0.207 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B90B69
#B90B69
oklch(51.5% 0.205 357)
- #007966
#007966
oklch(51.5% 0.096 176.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B90B69, closest first.
No curated palette has a color within ΔE 0.04 of #B90B69.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.050
- Raspberry #B00149 ΔE 0.051
- Violet Red #A50055 ΔE 0.051
- Deep Magenta #A0025C ΔE 0.057
- Red Violet #9E0168 ΔE 0.060
- Dark Fuchsia #9D0759 ΔE 0.063
- Ruby #CA0147 ΔE 0.064
- Dark Hot Pink #D90166 ΔE 0.067
Use #B90B69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.