#B90971
Closest named color: Medium Violet Red (#C71585). oklch(51.7% 0.209 353.6), rgb(185, 9, 113).
Aa
White text reads best on this color (6.28:1).
About this color
#B90971 is a medium-dark, vivid red. In OKLCH its lightness is 52%, its chroma 0.209 and its hue 354°. Its hue sits on the warm side of the wheel. The nearest named color is Medium Violet Red (#C71585), ΔE 0.041 away. White text reads best on it, at 6.28:1.
| Hue family | Reds |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Medium Violet Red (#C71585) |
| Black text | 3.34:1 |
| White text | 6.28:1 |
Values
| HEX | #B90971 |
| RGB | rgb(185, 9, 113) |
| HSL | hsl(325, 91%, 38%) |
| OKLCH | oklch(51.7% 0.209 353.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B90971 | 6.28:1 | AA | Lc -84.3 | Fine for body text |
| Black text on #B90971 | 3.34:1 | AA large text | Lc 25.0 | Dividers and decoration only |
| #B90971 text on white | 6.28:1 | AA | Lc 79.1 | Fine for body text |
| #B90971 text on black | 3.34:1 | AA large text | Lc -22.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FDF2F6
oklch(97.1% 0.013 353.1)
-
Step 100
100
#FBE2EB
oklch(93.6% 0.03 353.9)
-
Step 200
200
#F8CADC
oklch(88.4% 0.057 352.9)
-
Step 300
300
#F5A5C6
oklch(80.9% 0.103 353.2)
-
Step 400
400
#EB71A8
oklch(70.7% 0.161 353.7)
-
Step 500
500
#E14293
oklch(63.1% 0.207 353.5)
-
Step 600
600
#CC0B7D
oklch(55.6% 0.225 353.6)
-
Step 700
700 (this color)
#B90971
oklch(51.7% 0.209 353.6)
-
Step 800
800
#8F0456
oklch(42.7% 0.174 353.6)
-
Step 900
900
#731547
oklch(37.7% 0.135 353.6)
-
Step 950
950
#440F2A
oklch(27% 0.086 353.1)
#B90971 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4D73 | 0.240 |
| Deuteranopia (no green cones) | #6A6A6D | 0.208 |
| Tritanopia (no blue cones) | #C80042 | 0.079 |
| Achromatopsia (no color) | #606060 | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B90971
#B90971
oklch(51.7% 0.209 353.6)
- #007A63
#007A63
oklch(51.7% 0.099 173.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B90971, closest first.
No curated palette has a color within ΔE 0.04 of #B90971.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Medium Violet Red #C71585 ΔE 0.041
- Violet Red #A50055 ΔE 0.058
- Red Violet #9E0168 ΔE 0.059
- Deep Magenta #A0025C ΔE 0.060
- Raspberry #B00149 ΔE 0.063
- Dark Fuchsia #9D0759 ΔE 0.068
- Dark Hot Pink #D90166 ΔE 0.070
- Ruby #CA0147 ΔE 0.075
Use #B90971 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.