#B9012D

Closest named color: Lipstick Red (#C0022F). oklch(49.7% 0.199 20.5), rgb(185, 1, 45).

Aa

White text reads best on this color (6.76:1).

About this color

#B9012D is a medium-dark, vivid red. In OKLCH its lightness is 50%, its chroma 0.199 and its hue 20°. Its hue sits on the warm side of the wheel. The nearest named color is Lipstick Red (#C0022F), ΔE 0.015 away. White text reads best on it, at 6.76:1.

Hue familyReds
Lightnessmedium-dark (50%)
Chromavivid (0.199)
Temperaturewarm
Nearest nameLipstick Red (#C0022F)
Black text3.10:1
White text6.76:1

Values

HEX#B9012D
RGBrgb(185, 1, 45)
HSLhsl(346, 99%, 36%)
OKLCHoklch(49.7% 0.199 20.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #B9012D 6.76:1 AA Lc -85.8 Fine for body text
Black text on #B9012D 3.10:1 AA large text Lc 23.4 Dividers and decoration only
#B9012D text on white 6.76:1 AA Lc 80.7 Fine for body text
#B9012D text on black 3.10:1 AA large text Lc -21.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #FEF2F2

    oklch(97.1% 0.013 17.4)

  2. Step 100

    100

    #FCE3E2

    oklch(93.6% 0.028 20.4)

  3. Step 200

    200

    #FBCCCA

    oklch(88.5% 0.054 21.1)

  4. Step 300

    300

    #F9A8A6

    oklch(81% 0.096 21)

  5. Step 400

    400

    #F17477

    oklch(70.6% 0.154 20.3)

  6. Step 500

    500

    #E84754

    oklch(63.1% 0.197 20.5)

  7. Step 600

    600

    #D41639

    oklch(55.7% 0.215 20.5)

  8. Step 700

    700 (this color)

    #B9012D

    oklch(49.7% 0.199 20.5)

  9. Step 800

    800

    #940B25

    oklch(42.6% 0.165 20.3)

  10. Step 900

    900

    #771822

    oklch(37.7% 0.129 20.7)

  11. Step 950

    950

    #461115

    oklch(27% 0.081 20.2)

Export this scale for Tailwind in the Tailwind colors tool

#B9012D with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#4A442C0.223
Deuteranopia (no green cones)#7368260.203
Tritanopia (no blue cones)#CC001A0.044
Achromatopsia (no color)#5B5B5B0.201

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #B9012D

    #B9012D

    oklch(49.7% 0.199 20.5)

  • #007076

    #007076

    oklch(49.6% 0.084 201.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #B9012D

    #B9012D

    oklch(49.7% 0.199 20.5)

  • #AD0F71

    #AD0F71

    oklch(49.7% 0.2 350.5)

  • #9A4700

    #9A4700

    oklch(49.6% 0.13 50.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #B9012D

    #B9012D

    oklch(49.7% 0.199 20.5)

  • #00745A

    #00745A

    oklch(49.7% 0.098 170.2)

  • #006C90

    #006C90

    oklch(49.8% 0.099 230.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #B9012D

    #B9012D

    oklch(49.7% 0.199 20.5)

  • #1D7700

    #1D7700

    oklch(49.8% 0.162 140.5)

  • #0B58D1

    #0B58D1

    oklch(49.8% 0.199 260.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #B9012D

    #B9012D

    oklch(49.7% 0.199 20.5)

  • #666700

    #666700

    oklch(49.6% 0.109 110.4)

  • #007076

    #007076

    oklch(49.6% 0.084 201.3)

  • #6740C8

    #6740C8

    oklch(49.6% 0.199 290.4)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B9012D, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #B9012D in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.