#B90068
Closest named color: Violet Red (#A50055). oklch(51.1% 0.209 357), rgb(185, 0, 104).
Aa
White text reads best on this color (6.43:1).
About this color
#B90068 is a medium-dark, vivid red. In OKLCH its lightness is 51%, its chroma 0.209 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Violet Red (#A50055), ΔE 0.049 away. White text reads best on it, at 6.43:1.
| Hue family | Reds |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.209) |
| Temperature | warm |
| Nearest name | Violet Red (#A50055) |
| Black text | 3.26:1 |
| White text | 6.43:1 |
Values
| HEX | #B90068 |
| RGB | rgb(185, 0, 104) |
| HSL | hsl(326, 100%, 36%) |
| OKLCH | oklch(51.1% 0.209 357) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #B90068 | 6.43:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #B90068 | 3.26:1 | AA large text | Lc 24.6 | Dividers and decoration only |
| #B90068 text on white | 6.43:1 | AA | Lc 79.4 | Fine for body text |
| #B90068 text on black | 3.26:1 | AA large text | Lc -22.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE2EA
oklch(93.5% 0.029 356.3)
-
Step 200
200
#F9CAD9
oklch(88.4% 0.056 357.2)
-
Step 300
300
#F6A5C1
oklch(80.9% 0.101 357.3)
-
Step 400
400
#ED70A2
oklch(70.7% 0.162 356.9)
-
Step 500
500
#E3418B
oklch(63.1% 0.207 357)
-
Step 600
600
#CE0775
oklch(55.6% 0.224 357)
-
Step 700
700 (this color)
#B90068
oklch(51.1% 0.209 357)
-
Step 800
800
#900250
oklch(42.6% 0.173 357)
-
Step 900
900
#741442
oklch(37.6% 0.135 357.3)
-
Step 950
950
#440F27
oklch(26.9% 0.085 356.7)
#B90068 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4A6A | 0.239 |
| Deuteranopia (no green cones) | #6B6964 | 0.209 |
| Tritanopia (no blue cones) | #C9003B | 0.077 |
| Achromatopsia (no color) | #5E5E5E | 0.211 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #B90068
#B90068
oklch(51.1% 0.209 357)
- #007865
#007865
oklch(51.2% 0.095 176.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #B90068, closest first.
No curated palette has a color within ΔE 0.04 of #B90068.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Violet Red #A50055 ΔE 0.049
- Raspberry #B00149 ΔE 0.050
- Medium Violet Red #C71585 ΔE 0.052
- Deep Magenta #A0025C ΔE 0.055
- Red Violet #9E0168 ΔE 0.058
- Dark Fuchsia #9D0759 ΔE 0.061
- Ruby #CA0147 ΔE 0.065
- Rose Red #BE013C ΔE 0.068
Use #B90068 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.